211: Getting Started with Your Personal Brand + WHY You Need an Established Online Brand Presence

Do you have a personal branding strategy set in stone? Personal branding is essential for rocking an online business. In this episode, I'll share how you can take action TODAY to step up your brand! Stay tuned to learn how to make more sales and totally crush your personal brand!

Show Notes:

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Partial Transcript - read the full transcript here: https://drive.google.com/file/d/1eGpVPdPJlbbTBFfmfHtnYytpBXSit7GW/view?usp=sharing

Hey, Hey, Goal Digger, Kimberly Olson here, and I'm coming in to talk to you about personal branding. This training is inspired by our brand new book, Boss It Up, Babe, which just hit number one in Amazon in three categories. So you can click the link and grab your copy today. You can get a paperback or a Kindle. I'd love to know once you've grabbed this book, and don't let your friends not know about this. Share it out, tag me in your stories when you grab it. Okay. So we're going to talk about personal branding. And this is something that people don't understand. It's just like attraction marketing, right? We've heard it so many times. We're all like, "yeah, well, what does that even mean?" I'm going to give you the most simplistic way to understand this. And we're going to talk about how you can take action today to get the training you need to totally crush it.

So when you think about personal brand personal branding, where does this word even come from? Well, when we think about brands what do we think of? Nike. We think of, you know, here in Texas, Chick-fil-A. Lululemon, Whole Foods, Target. Those are brands, your company. If you're in network marketing, direct sales, or even if you're doing affiliate marketing for a specific company, right? That is a company that is a corporation, that's a brand. Okay? So when we think of branding, that's what, that's, what we've got going on. Personal branding is where you brand yourself. And the reason why this is so important is because when you can learn how to brand yourself, you are going to build an online presence that can stand the test of time. It can stand all the different changes that have happened. You know, we've seen so many changes in the last year and a half, right? It can withstand any changes that happen with the company that you're representing. But this is, what's the most powerful part about personal branding.