220: Why Facebook Ads are an Investment, Not an Expense

Have you looked into paid advertising for your business? Whether you're ready to dive into paid ads or just want to see what it's all about, I will share why Facebook ads are an investment for your business. Rather than viewing it as an expense, Facebook Ads allow your business to flourish and to get more eyes on your brand than before.

Show Notes:

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Partial Transcript - read the full transcript here: https://drive.google.com/file/d/1rtpmwwtmhn7zBJj2C_g_zJcyKun3GECk/view?usp=sharing

Hey Goal Digger, Kimberly Olson back for another episode of The Goal Digger Girl. We're going to talk about Facebook ads. Now, if you're like, "oh, I'm not there yet", just stick with me because I'm actually going to give you some business principles that can really help you look at things a bit differently than you than you probably have been, that are really going to serve you. You can equate this to even investing in a VA. So first we have a listener review. "You need this podcast in your life" author, Next Level Mama", ooh, I like your branding there. "The Goal Digger Girl never disappoints. If you need help with branding, growing your business, changing your mindset, this is your tribe". Well, thank you so much. I so appreciate it. Please leave a review if you're listening, it means the world to me, I can't even tell you. All right.

Why Facebook ads are an investment, not an expense. Wow. So my whole life changed when I started investing in Facebook ads. When I first started, side note, you have to learn to build organically first. Okay. So if you're listening and you're like, "oh, okay. Is that the answer?" Yes, and no. So the reason why you have to learn to build organically as if anything ever happened to your Facebook ads account, which I've had friends in the industry have their accounts shut down without notice. You're kind of SOL. So you do need to learn organically. I think that's really important, but Facebook ads can actually turbocharge business because you can run ads to freebies. You can run ads to a likes campaign where you're building up, how many people are liking and seeing your content on your business page. And most importantly, you can run ads to conversion events.