How Google Ads Attribute Conversions: With Vince Wagenknecht

How Google Ads Attribute Conversions: With Vince Wagenknecht

Send us Fan Mail Wonder how Google Ads tracks conversions? In this episode, host Jeremy is joined by Vince Wagenknecht who breaks down the complexities of Google Ads conversion attribution and shares insights into his innovative attribution and tracking model, Kickbite. We discuss how in-platform data can often fall short, the importance of testing for more accurate insights, and the future of media buying. Vince also explores how AI is reshaping the way brands track and optimis...

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Episoder(156)

Google Merchant Center Mistakes: 14 Issues Quietly Killing Your Shopping Campaigns (And How to Fix Them)

Google Merchant Center Mistakes: 14 Issues Quietly Killing Your Shopping Campaigns (And How to Fix Them)

Send us Fan Mail Your shopping campaigns could be bleeding revenue right now, and the problem isn't in your Google Ads account, it's in Merchant Center. In this episode of the Google Ads Unleashed Pod...

28 Jun 14min

Why ROAS Is Lying to You: How to Optimise Google Ads for Profit Instead of Revenue (Target POAS Explained)

Why ROAS Is Lying to You: How to Optimise Google Ads for Profit Instead of Revenue (Target POAS Explained)

Send us Fan Mail ROAS looks great on paper, but if Google can't see your margins, it's quietly pushing your least profitable products and costing you money. In this episode of the Google Ads Unleashe...

21 Jun 18min

The Google Shopping Pricing Trick Your Competitors Don't Know About: Automated Discounts Setup Guide

The Google Shopping Pricing Trick Your Competitors Don't Know About: Automated Discounts Setup Guide

Send us Fan Mail Google's automated discounts feature just grew one client's gross profit by 25%, and it's now easier to set up than ever. In this episode of the Google Ads Unleashed Podcast, host Je...

14 Jun 17min

Google Ads Account Hacked: What Happens Next & Exactly How to Recover

Google Ads Account Hacked: What Happens Next & Exactly How to Recover

Send us Fan Mail Your Google Ads account just got hacked, thousands spent in minutes on fraudulent campaigns. Here's exactly what happens next and how to recover. In this episode of the Google Ads Un...

7 Jun 12min

Google Marketing Live 2026 Recap: 7 Announcements That Will Change How You Run Google Ads

Google Marketing Live 2026 Recap: 7 Announcements That Will Change How You Run Google Ads

Send us Fan Mail Google just told the world you can't choose keywords anymore - here's what that actually means for your ad account in 2026 and beyond. In this episode of the Google Ads Unleashed Pod...

31 Mai 15min

How to Use Advertorials to Reach Cold Audiences on Google Ads

How to Use Advertorials to Reach Cold Audiences on Google Ads

Send us Fan Mail When your Google Ads stop scaling, it's usually because you've run out of product-aware traffic, and advertorials are how you fix that. In this episode of the Google Ads Unleashed Po...

24 Mai 16min

AI Google Ads Audits: What They Get Right, What They Get Wrong & Why You Still Need a Human

AI Google Ads Audits: What They Get Right, What They Get Wrong & Why You Still Need a Human

Send us Fan Mail AI just audited a Google Ads account with two years of data, and it got every observation right and almost every conclusion wrong. In this episode of the Google Ads Unleashed Podcast...

17 Mai 12min

How to Know When to Scale Your Google Ads: A 3-Step Framework for Trusting Your Data

How to Know When to Scale Your Google Ads: A 3-Step Framework for Trusting Your Data

Send us Fan Mail On-platform data doesn't always reflect reality, so how do you actually know when to scale your Google Ads? In this episode of the Google Ads Unleashed Podcast, host Jeremy Young sha...

10 Mai 17min

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