9: What is tone of voice with Kruthika Subramanyam
Audiogyan23 Mar 2017

9: What is tone of voice with Kruthika Subramanyam

What is tone of voice? Why do brands need it? Or it is important in other domains as well? What is the role of language in defining the tone? How much command you need to have over language? How do you establish relevance with your audience using the tone?What are the challenges in maintaining tone of voice with the introduction of social media?

Episoder(306)

Value centered design in Digital space with Navneet Nair

Value centered design in Digital space with Navneet Nair

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Designing temples with A Srivathsan

Designing temples with A Srivathsan

Dr. A. Srivathsan is an architectural scholar with more than twenty-five years of experience in teaching, architectural and developmental research, and professional practice. Before joining his role a...

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”Painter of people” with Sudhir Patwardhan (200 EP)

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Brands and brand building with Karno Guhathakurta

Brands and brand building with Karno Guhathakurta

This episode is brought to you by MUBI, a curated streaming service showing exceptional films from around the globe. Every day, MUBI premieres a new film. Whether it's a timeless classic, a cult favor...

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Designing logo for the government with Tarun Deep Girdher

Designing logo for the government with Tarun Deep Girdher

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Recently in Puliyabaazi podcast from IVM, I heard a nice answer to a classic question, "what is the difference between language an dialect?" The answer was, "A language is a dialect with a gun in hand...

13 Okt 20201h 6min

MUBI - Case study with Svetlana Naudiyal

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Martin Scorsese once said, "Cinema is a matter of what's in the frame and what's out." I guess, MUBI also has a similar viewpoint. They are particular of which movie is on the platform and which is ou...

6 Okt 202037min

Chawls of Mumbai with Rupali Gupte

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Trust, privacy, security, and many such words have got a different meaning in the coming decades as we moved from chawls to high-rises. Well, to discuss more about chawls and urban culture and their d...

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