9: What is tone of voice with Kruthika Subramanyam
Audiogyan23 Mar 2017

9: What is tone of voice with Kruthika Subramanyam

What is tone of voice? Why do brands need it? Or it is important in other domains as well? What is the role of language in defining the tone? How much command you need to have over language? How do you establish relevance with your audience using the tone?What are the challenges in maintaining tone of voice with the introduction of social media?

Episoder(306)

50: Audiogyan turns 1 - Best of 2017

50: Audiogyan turns 1 - Best of 2017

Today, I am very excited to release our 50th episode and also Audiogyan turns 1 today. Since it's inception, I have interviewed 45 people and it has been a great learning experience. Not only from the...

27 Des 201726min

49: Understanding Product and Design with Hrush Bhatt

49: Understanding Product and Design with Hrush Bhatt

Hrush Bhatt, co-founder of Cleartrip. He is inherently a designer & product guy. He graduated from Lawrence University, Appleton, Wisconsin, with Bachelor of Arts. After returning to India in 1998, he...

23 Des 201729min

48: Philosophical perspective on Indian Education System with Vikram Gahlot (Part 2)

48: Philosophical perspective on Indian Education System with Vikram Gahlot (Part 2)

Vikram Gahlot is a teacher, thinker and philosopher. He started his career in Webchutney where he was heading the search engine marketing vertical. But soon realised that teaching is his passion. He n...

21 Des 201746min

47: Philosophical perspective on Indian Education System with Vikram Gahlot (Part 1)

47: Philosophical perspective on Indian Education System with Vikram Gahlot (Part 1)

Vikram Gahlot is a teacher, thinker and philosopher. He started his career in Webchutney where he was heading the search engine marketing vertical. But soon realised that teaching is his passion. He n...

21 Des 201747min

46: Kulture Shop and Indian art scene with Kunal Anand and Arjun Charanjiva

46: Kulture Shop and Indian art scene with Kunal Anand and Arjun Charanjiva

Kunal is Creative Drector and Co-Founder overseeing the design,. curation snd creative aspects at Kulture Shop. Born and raised in Zimbabwe and them the Uk,, he was part of the Asian Underground music...

15 Des 201739min

45: Education of typography within Indian landscape with G V Sreekumar

45: Education of typography within Indian landscape with G V Sreekumar

Prof. G V Sreekumar is Head of IDC school of Design at IIT Bombay. He was trained under the legendary Prof. R.K. Joshi while studying Master of Design in Visual communication at IDC. He has worked on ...

14 Des 201728min

44: Understanding painter’s perspective with Deelip Khomane (Marathi)

44: Understanding painter’s perspective with Deelip Khomane (Marathi)

Today I have Deelip Khomane with us on Audiogyan. Deelip sir needs no introduction for people in the field of arts but for others, he is an artist in it’s true sense. His life revolves around everythi...

13 Des 201722min

43: Introduction to architecture and it’s various aspects with Pavitra Sriprakash

43: Introduction to architecture and it’s various aspects with Pavitra Sriprakash

Pavitra Sriprakash is an architect and urban designer with a focus on Sustainability. Pavitra is the Chief Designer and Director at The Global Design Studio of Shilpa Architects which is an acclaimed ...

9 Des 201729min

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