1: Letter design and multilingual branding with Sulekha Rajkumar
Audiogyan31 Des 2019

1: Letter design and multilingual branding with Sulekha Rajkumar

Sulekha is an independent graphic designer, type designer, and lettering artist. She has over 10-12 years of experience in designing for brands from Aviation, Personal Care, F&B, Healthcare, Banking & Financial Services to the Hospitality industry. She has a very insightful and worth listening talk recorded in 2015 at Typoday on youtube. Reference Link: https://www.youtube.com/watch?v=Ds4FVRyRX4c What is the difference between lettering and calligraphy? If there is any? For a layman, I believe lettering artist is generally referred to as who does typesetting for signages. Your work focusses on Multilingual brand design. How has lettering helped you in improving that skill? What is the most challenging part of multilingual branding - is it the client’s education or availability of well designed regional fonts or lack of awareness in designers? What impact (conscious or subconscious) does a well designed English brand in Marathi or Hindi create of laypeople? How do you measure that impact? For eg: What changed tangibly when you did redesign Paradise Biryani Logo? What do you mean when you say, brands must adapt to a multilingual approach?

Episoder(306)

Ep. 305 - Become a book cover designer with Ahlawat Gunjan

Ep. 305 - Become a book cover designer with Ahlawat Gunjan

Introduction As per Wikipedia, the phrase “You can never tell a book by its cover” was popularized when it appeared in the 1946 murder mystery, Murder in the Glass Room, by Lester Fuller and Edwin Rol...

8 Okt 202434min

Ep. 304 - Design & Furniture Systems with Andre Eckholt

Ep. 304 - Design & Furniture Systems with Andre Eckholt

Introduction In my 204th episode with Neelkanth Chhaya, Synthesis of standardization, I asked him “Does standardization kill diversity, ingenuity?” To which he gave a brilliant insight. “Sometimes we ...

1 Okt 202441min

Ep.303 - Importance of process in architecture with Hans Brouwer

Ep.303 - Importance of process in architecture with Hans Brouwer

Introduction Welcome to a new series, “Footprints of History”. The Drawing Board, with whom I am partnering for the 3rd consecutive year, brings this series to you. The Drawing Board is an internation...

11 Sep 202448min

Ep.302 - Pillars of the Past and Present with Uday Andhare

Ep.302 - Pillars of the Past and Present with Uday Andhare

Introduction Welcome to a new series, “Footprints of History”. This series is brought to you by, The Drawing Board, with whom I am partnering for the 3rd consecutive year. The Drawing Board is an inte...

3 Sep 202445min

Ep.301 - The Paper Ark case study with Nayan Shrimali and Venus Bird

Ep.301 - The Paper Ark case study with Nayan Shrimali and Venus Bird

Friedrich Nietzsche once said, “We should be a mirror of being: we are God in miniature.”. I Had Srijan Jha in Ep. 258 on “How mini can a miniature art be’ and a case study of ‘Green humor’ with Rohan...

28 Aug 202447min

Ep.300 - Audiogyan's 300th episode with Kedar Nimkar

Ep.300 - Audiogyan's 300th episode with Kedar Nimkar

John Pathrose interviews me in this 300th Episode. The Host becomes the guest. John is an old friend and a media professional. The following topics were covered in our conversation.  Power of Design W...

21 Aug 202446min

Ep. 299 - Architecture as a Citizen with James Inedu George

Ep. 299 - Architecture as a Citizen with James Inedu George

We're delving into the exciting yet complex world of African architecture, with a particular focus on Nigeria. We'll explore trends that hold valuable lessons for India, a nation grappling with simila...

23 Jul 202442min

Ep. 298 - Responsibilities of a Designer with Daniel Burka & Shreyas Satish

Ep. 298 - Responsibilities of a Designer with Daniel Burka & Shreyas Satish

This is the last episode of the #designersdigest series where we have Daniel Burka and co-host Shreyas Satish. We talk about blurring lines between product and design, the importance of being a genera...

11 Jun 20241h 3min

Populært innen Samfunn

rss-spartsklubben
giver-og-gjengen-vg
aftenpodden
konspirasjonspodden
aftenpodden-usa
popradet
lydartikler-fra-aftenposten
rss-nesten-hele-uka-med-lepperod
rss-henlagt-andy-larsgaard
alt-fortalt
grenselos
wolfgang-wee-uncut
min-barneoppdragelse
fladseth
rss-dette-ma-aldri-skje-igjen
synnve-og-vanessa
rss-dannet-uten-piano
krisemoter
rss-frekvens-med-anine-olsen
198-land-med-einar-trnquist