1: Letter design and multilingual branding with Sulekha Rajkumar
Audiogyan31 Des 2019

1: Letter design and multilingual branding with Sulekha Rajkumar

Sulekha is an independent graphic designer, type designer, and lettering artist. She has over 10-12 years of experience in designing for brands from Aviation, Personal Care, F&B, Healthcare, Banking & Financial Services to the Hospitality industry. She has a very insightful and worth listening talk recorded in 2015 at Typoday on youtube. Reference Link: https://www.youtube.com/watch?v=Ds4FVRyRX4c What is the difference between lettering and calligraphy? If there is any? For a layman, I believe lettering artist is generally referred to as who does typesetting for signages. Your work focusses on Multilingual brand design. How has lettering helped you in improving that skill? What is the most challenging part of multilingual branding - is it the client’s education or availability of well designed regional fonts or lack of awareness in designers? What impact (conscious or subconscious) does a well designed English brand in Marathi or Hindi create of laypeople? How do you measure that impact? For eg: What changed tangibly when you did redesign Paradise Biryani Logo? What do you mean when you say, brands must adapt to a multilingual approach?

Episoder(306)

Ep. 281 - Improvisation in dance with Avantika Bahl

Ep. 281 - Improvisation in dance with Avantika Bahl

Friedrich Nietzsche’s famous line - “And those who were seen dancing were thought to be insane by those who could not hear the music.” In today’s episode, we’ll be talking about improvisation in dance...

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Ep. 280 - Improvisation in Performing Arts with Trina Banerjee

Ep. 280 - Improvisation in Performing Arts with Trina Banerjee

Satyajit Ray once said, “There is always room for improvisation”. I think this needs a lot more investigation. Referring to Ray’s comment on the room of improvisation, today we have the honour to have...

13 Sep 20231h 3min

Ep. 279 - Improvisations in music with Pushkar Lele & Kuldeep Barve

Ep. 279 - Improvisations in music with Pushkar Lele & Kuldeep Barve

I quote John McLaughlin “I find Indian music very funky. I mean it's very soulful, with their own kind of blues. But it's the only other school on the planet that develops improvisation to the high de...

6 Sep 20231h 18min

Ep. 278 - Rethinking waste as a resource with Rahul Nainani

Ep. 278 - Rethinking waste as a resource with Rahul Nainani

“Waste not, want not.” can be explained as “if you are not wasteful with the resources you have now, then at a later date you will have those resources to use as you want and need. By not wasting, you...

16 Aug 20231h 2min

Ep. 277 - Need for performing spaces with Atul Kumar

Ep. 277 - Need for performing spaces with Atul Kumar

Peter Brook the legendary English theatre and film director once said, ********“I can take any empty space and call it a bare stage. A man walks across this empty space whilst someone else is watching...

9 Aug 202333min

Ep. 276 - “The Promise” documentary making with Jan Schmidt Garre (Part 2)

Ep. 276 - “The Promise” documentary making with Jan Schmidt Garre (Part 2)

Welcome back to Part 2. We were in conversation with Jan Schmidt Garre, film maker, producer and founder of PARS MEDIA. They make high-quality documentaries and feature films with a focus on classical...

2 Aug 202332min

Ep. 275 - Documentary making with Jan Schmidt Garre (Part 1)

Ep. 275 - Documentary making with Jan Schmidt Garre (Part 1)

“In feature films, the director is God; in documentary films, God is the director.” Alfred Hitchcock. Welcome to this 2 part series with Jan Schmidt Garre. First part is about “Making a documentary” a...

26 Jul 202343min

Ep. 274 - Designing Trucks with Sathiya Seelan Gangaasalam

Ep. 274 - Designing Trucks with Sathiya Seelan Gangaasalam

Maa kaa aashirwaad, OK TATA Bye Bye, Hum Do Hamare Do, Mera Bharat Mahan - Sounds familiar? I am talking about the slogans written behind the truck. But we are not going to discuss those, rather the h...

19 Jul 202352min

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