1: Letter design and multilingual branding with Sulekha Rajkumar
Audiogyan31 Des 2019

1: Letter design and multilingual branding with Sulekha Rajkumar

Sulekha is an independent graphic designer, type designer, and lettering artist. She has over 10-12 years of experience in designing for brands from Aviation, Personal Care, F&B, Healthcare, Banking & Financial Services to the Hospitality industry. She has a very insightful and worth listening talk recorded in 2015 at Typoday on youtube. Reference Link: https://www.youtube.com/watch?v=Ds4FVRyRX4c What is the difference between lettering and calligraphy? If there is any? For a layman, I believe lettering artist is generally referred to as who does typesetting for signages. Your work focusses on Multilingual brand design. How has lettering helped you in improving that skill? What is the most challenging part of multilingual branding - is it the client’s education or availability of well designed regional fonts or lack of awareness in designers? What impact (conscious or subconscious) does a well designed English brand in Marathi or Hindi create of laypeople? How do you measure that impact? For eg: What changed tangibly when you did redesign Paradise Biryani Logo? What do you mean when you say, brands must adapt to a multilingual approach?

Episoder(306)

Language of Kabir with Mandar Karanjkar (Marathi)

Language of Kabir with Mandar Karanjkar (Marathi)

One of the sakhi of Kabir goes like this "Boli hamari purab ki, hami likhai nahi koyi. hama ko to so lakhai, dhura purab hoy." "My language is of the east, none understands me, he only understands me ...

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Intangible architecture with Durganand Balsavar

Intangible architecture with Durganand Balsavar

This Audiogyan is in association with The Drawing Board. The Drawing Board is an international architecture platform based in India where students can test their understanding and skills in shaping th...

14 Sep 20221h 30min

Learning to see with Sachin Agshikar

Learning to see with Sachin Agshikar

This year, they are back in action with a live event. Architecture undergrad students can submit their project ideas on the theme of designing a “Memorial for Charles Correa”. The last date to submit ...

7 Sep 202237min

Minimalist Architecture with Henri Comrie

Minimalist Architecture with Henri Comrie

This Audiogyan is in association with The Drawing Board. The Drawing Board is an international architecture platform based in India where students can test their understanding and skills in shaping th...

31 Aug 20221h 8min

rk/rkay & film making with Rajat Kapoor

rk/rkay & film making with Rajat Kapoor

Our today's guest has been a guest in episode # 34 in Oct 2017, where we discussed Independent cinema but he particularly mentioned the Auteur Theory which I could see in most of the films that he has...

17 Aug 202247min

Crafting moving visuals

Crafting moving visuals

Yashoda Parthasarthy and Vijesh Rajan both are directors, animators, and motion designers. They are team Plexus. Plexus has worked on projects like making title sequences, music videos, trailers, and ...

3 Aug 20221h 14min

History of Ghatam with Sumana Chandrashekar

History of Ghatam with Sumana Chandrashekar

Sumana is a ghatam player. She has been studying the ghatam for over a decade under Vidushi Sukanya Ramgopal. She has also trained in Carnatic vocal music under Vidushi Rupa Sridhar. Sumana is an ind...

20 Jul 202248min

Power of editing with Nitin Baid

Power of editing with Nitin Baid

Jean-Luc Godard once said, "Every Edit Is A Lie". Well in today’s episode, let’s explore the different dimensions and layers of editing. Nitin Baid joins us on Audiogyan. He is a film editor and a di...

6 Jul 202247min

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