Using an Offline + Online Combination Approach to Win Over Your Customers

Using an Offline + Online Combination Approach to Win Over Your Customers

Dan Antonelli is the president and chief creative officer of New Jersey advertising agency KickCharge Creative, a company that specializes in helping brands redefine themselves and stand out in all the right ways. He is an expert in graphic design and brand marketing who has worked on nearly 400 HVAC brands throughout his journey as an artist, which started when he was just 14 years old. He is also the author of Building a Big Small Business Brand, a critically acclaimed playbook for anything and everything about branding.

In this episode, we talked about branding, SEO, marketing, disruption, design...

Episoder(467)

How ServiceTitan Took Over the Trades Industry (Ara Mahdessian)

How ServiceTitan Took Over the Trades Industry (Ara Mahdessian)

In this episode, we sit down with Ara Mahdessian, co-founder and CEO of ServiceTitan, the software platform that revolutionized how home service businesses operate. Born out of the frustrations of run...

16 Mar 1h 13min

Understand Your Company's Performance Metrics with These Tips (Brigham Dickinson)

Understand Your Company's Performance Metrics with These Tips (Brigham Dickinson)

Brigham Dickinson is the co-founder and president of Power Selling Pros, a company that helps home service businesses turn more incoming calls into booked jobs through world-class customer service and...

9 Mar 1h 3min

The Art of Customer Service: Building a Culture-First Business with Rob Anderson

The Art of Customer Service: Building a Culture-First Business with Rob Anderson

In this conversation, Rob Anderson shares his insights on the importance of company culture, customer service, and effective recruitment strategies in the home services industry. He emphasizes the nee...

2 Mar 1h 13min

Marketing, Sales, Capacity Planning, and Scaling Home Services with Ismael Valdez

Marketing, Sales, Capacity Planning, and Scaling Home Services with Ismael Valdez

Tommy Mello hosts a Super Bowl day episode of The Home Service Expert with Ismael Valdez, founder of VE and NextGen (Anaheim), discussing how to scale home service businesses through disciplined marke...

23 Feb 1h 8min

The Art of Differentiation in Marketing with Brian Sooy

The Art of Differentiation in Marketing with Brian Sooy

In this conversation, Tommy Mello and Brian Sooy discuss the critical aspects of branding, marketing, and leadership in the home services industry. They explore the importance of clarity in branding, ...

16 Feb 1h 11min

The Future of AI and Marketing with Benjy Uhl

The Future of AI and Marketing with Benjy Uhl

In this conversation, Tommy Mello interviews Benjy, a data analytics expert, discussing the critical role of data in AI and marketing. They explore how businesses can leverage customer data for target...

10 Feb 19min

How Amazon's Customer Obsession Inspired a Home Service Revolution with Zac Dearing

How Amazon's Customer Obsession Inspired a Home Service Revolution with Zac Dearing

In this episode, Tommy Mello interviews Zach Deering, co-founder of Mantle, an AI-powered sales platform for home services. They discuss the evolving landscape of home services, the importance of crea...

2 Feb 58min

Breaking Barriers in Home Services with Vince Nardo

Breaking Barriers in Home Services with Vince Nardo

In this conversation, Vince Nardo shares his extensive experience in the home services industry, discussing the challenges and strategies involved in breaking into new markets, the complexities of pri...

26 Jan 56min

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