How SEO Done Right Can Get You 75-150 New Leads Every Month

This conversation delves into the importance of enhancing communication skills within the home service industry, focusing on call conversions, customer service, and the balance between technology and human interaction. Brigham discusses the impact of private equity on training, the necessity of ongoing coaching, and the role of leadership in achieving business success. They emphasize the need for technicians to improve their performance and the importance of understanding customer needs. In this conversation, the speakers discuss the evolving landscape of call centers, the importance of technology in customer engagement, and the need for better communication skills among technicians. They explore investment trends in the home service industry, the significance of personal touch in customer experience, and strategies for staying ahead in the market. Additionally, they provide insights for aspiring speakers and outline the onboarding process for Power Selling Pros. Don’t forget to register for Tommy’s event, Freedom 2025! This is the event where Tommy’s billion-dollar network will break down exactly how to accelerate your business and dominate your market in 2025. For more details visit freedomevent.com 00:00 Enhancing Communication Skills in Home Services   02:23 Identifying Blind Spots in Call Conversions   04:46 The Impact of Private Equity on Training   08:31 Maximizing Technician Performance and Lead Generation   11:56 The Importance of Comprehensive Customer Service   15:15 Balancing Technology and Human Interaction   21:33 The Role of Leadership in Business Success   24:57 The Value of Ongoing Training and Accountability   29:11 Rising Awareness in Call Centers   30:45 Leveraging Technology for Customer Engagement   31:51 The Importance of Technological Adaptation   33:07 Investment Trends in Home Services   34:54 Enhancing Customer Experience through Personal Touch   35:59 Training Technicians for Better Communication   39:17 Transforming Service into Sales   44:19 Staying Ahead in the Home Service Industry   47:35 Advice for Aspiring Speakers   57:21 Onboarding and Next Steps for Power Selling Pros

2 Jun 1h

In this conversation, Brandon Turner shares his journey from a blue-collar background to becoming a successful real estate investor and entrepreneur. He discusses the importance of focusing on one's primary business before diversifying into real estate, the various ways to make money in real estate, and the significance of personal branding. Turner also highlights the challenges faced by many real estate educators who may not actively invest anymore and emphasizes the importance of trust and commitment in both personal and professional relationships. The discussion touches on the mindset of wealthy individuals and their desire to give back to the community, as well as the need for entrepreneurs to stay focused on their business growth and stability.    Don’t forget to register for Tommy’s event, Freedom 2025! This is the event where Tommy’s billion-dollar network will break down exactly how to accelerate your business and dominate your market in 2025.   For more details visit freedomevent.com   00:00 The Real Estate Dilemma   02:54 Brandon Turner's Journey into Real Estate   06:06 Understanding Real Estate Investment Strategies   08:59 The Mechanics of Real Estate Profitability   11:57 The Role of Personal Branding in Real Estate   14:51 The Guru Cycle in Real Estate Education   18:09 The Importance of Trust and Commitment   21:06 Navigating the Challenges of Entrepreneurship   23:51 The Mindset of Wealth and Giving Back   26:56 The Power of Focus in Business   30:07 The Importance of Business Growth and Stability   33:22 The Plague of Mediocrity   37:17 Building a Personal Brand to Attract Talent   39:28 Hiring Strategies for Success   42:02 Navigating Entrepreneurial Challenges in Hiring   44:31 Investment Strategies and ROI   48:12 Raising Capital in a Competitive Market   51:08 Leveraging Personal Branding for Growth   53:38 Common Pitfalls in Building a Personal Brand   58:23 The Key to Consistency and Success

26 Mai 1h

Sam Wakefield discusses the importance of continuous learning in sales, particularly in the HVAC industry. He emphasizes building strong relationships with clients, understanding their needs, and the emotional aspects of selling. Sam shares his journey in creating Close It Now, a sales training company, and highlights the need for a shift in the home service industry towards better pricing strategies and valuing quality over cost. He also addresses common pitfalls in sales processes and the importance of starting with sales training early in business development. Ultimately, Sam advocates for a service-oriented approach that prioritizes the customer's experience and satisfaction.   Don’t forget to register for Tommy’s event, Freedom 2025! This is the event where Tommy’s billion-dollar network will break down exactly how to accelerate your business and dominate your market in 2025.   For more details visit freedomevent.com   00:00 Sharpening the Ax: The Importance of Continuous Learning   02:14 The HVAC Industry: A Foundation for Sales Mastery   04:00 Building Relationships: The Key to Sales Success   09:57 The Birth of Close It Now: A New Approach to Sales Training   13:54 Upleveling the Home Service Industry: A Call to Action   19:04 Pricing Strategies: The Value of Quality Over Cost   27:03 Common Pitfalls in Sales Processes: Building from the Ground Up   32:50 The Value of Service and Pricing Integrity   35:01 Essential Sales Advice for New Professionals   38:06 Understanding Customer Needs vs. Wants   40:01 Restoring Trust in Sales and Home Services   42:00 The Importance of Consistent Training   47:05 NLP and Its Impact on Sales   51:36 The Art of Follow-Up in Sales   58:11 Recognizing Buying Signals in Sales Conversations

23 Mai 1h 5min

In this conversation, Dan Antonelli & Ryan Redding delve into the critical role of branding, digital marketing, and the long-term investment required for effective SEO. The conversation also highlights common misconceptions about the process of creating unique brand identities and the operational challenges businesses face in their growth journey. They emphasize the need for businesses to invest adequately in marketing channels, to leverage data for decision-making, and to engage with their communities through grassroots efforts.    Don’t forget to register for Tommy’s event, Freedom 2025! This is the event where Tommy’s billion-dollar network will break down exactly how to accelerate your business and dominate your market in 2025.   For more details visit freedomevent.com   00:00 The Responsibility of Branding   03:02 Kick Charge Creative's Evolution   06:06 The Importance of Digital Marketing   08:58 SEO vs. PPC: The Long Game   11:53 The Power of Branding in Home Services   15:00 Creating Unique Brand Identities   18:09 The Process of Effective Branding   21:00 Common Misconceptions About Branding   23:54 The Impact of Branding on Business Growth   26:57 Operational Challenges in Business Growth   29:51 The Philosophy Behind Responsible Branding   32:20 Building A-Plus Teams and Effective Marketing Strategies   39:55 The Importance of Branding and Community Engagement   40:04 The Role of Logos and Intellectual Property   44:54 The Power of Grit and Adaptability in Business   51:32 Leveraging Storytelling for Customer Loyalty   59:16 The Mindset Shift After Rebranding

16 Mai 1h 3min

In this conversation, Tommy Mello and Patrick Francey delve into the world of real estate investing, discussing the mindset required for success, the concept of the 'Everyday Millionaire', and the importance of investing wisely. They explore various strategies for real estate investment, including the innovative 'self-funding house' concept, and emphasize the significance of courage and risk-taking in business.   Don’t forget to register for Tommy’s event, Freedom 2025! This is the event where Tommy’s billion-dollar network will break down exactly how to accelerate your business and dominate your market in 2025.   For more details visit freedomevent.com   00:00 The Mindset of Real Estate Investing 03:13 Understanding the Everyday Millionaire 05:57 Investing in Real Estate: The Right Way 08:49 Strategies for Real Estate Investment 11:56 The Self-Funding House Concept 15:04 The Importance of Real Estate in Wealth Building 17:59 Courage and Risk in Business 20:49 The Role of Mindset and Performance Coaching 30:37 Transforming Mindsets in Sports 32:29 The Role of Coaches in Player Development 34:02 The Importance of Mentorship 37:09 Living Below Your Means for Financial Growth 38:49 Creating Meaningful Experiences 45:39 Advice for New Investors 46:40 The Purpose Behind the Everyday Millionaire Podcast 49:42 Embracing Discomfort for Growth 56:33 Navigating Challenging Times with Clarity

12 Mai 59min

In this conversation, Tommy Mello discusses the importance of courage, embracing rejection, and financial literacy with his niece and nephews. They explore key lessons from the book 'Rich Dad Poor Dad' and the philosophy of 'Go For No,' emphasizing the value of learning from failure and the significance of pursuing one's dreams without fear of rejection. The discussion also touches on future aspirations, sales strategies, and the power of curiosity in personal and professional growth.   Don’t forget to register for Tommy’s event, Freedom 2025! This is the event where Tommy’s billion-dollar network will break down exactly how to accelerate your business and dominate your market in 2025.   For more details visit freedomevent.com   00:00 Courage and Fear: The Foundation of Success 01:18 Lessons from 'Rich Dad Poor Dad' and Financial Literacy 03:37 Embracing Rejection: The 'Go For No' Philosophy 12:26 The Importance of Learning from Failure 16:04 Future Aspirations: Business Goals and Education 24:05 Sales Strategies and Overcoming Rejection 30:06 The Power of Curiosity and Asking for Help 35:10 Final Thoughts: Courage, Rejection, and Personal Growth

9 Mai 38min

In this conversation, Marcus Sheridan discusses the evolving landscape of marketing in the home services industry, emphasizing the importance of video content, disruption, and building trust with customers. He shares insights on how businesses can adapt to changes brought about by AI and commoditization, and highlights the need for transparency and innovation to stand out in a competitive market. He also discusses the evolving landscape of sales and marketing, emphasizing the importance of adapting to new consumer preferences and leveraging technology while exploring the significance of self-service tools, pricing estimators, and the psychological factors influencing buyer behavior. Don’t forget to register for Tommy’s event, Freedom 2025! This is the event where Tommy’s billion-dollar network will break down exactly how to accelerate your business and dominate your market in 2025. For more details visit freedomevent.com   Show Notes: 00:00 The Future of Media in Home Services 02:11 Navigating Change in Marketing 04:31 Disruption and Innovation in Industries 09:50 Creating Trust Signals 13:39 The Role of AI in Marketing 17:11 Commoditization and Differentiation 19:03 The Power of Transparency 31:05 Building a Trusted Brand 37:01 The Future of Selling: Embracing Change 40:50 Self-Service Tools: Revolutionizing Buyer Experience 46:35 The Power of Pricing Estimators 52:34 Understanding Buyer Psychology 56:02 Building Trust Through Personal Connection 01:01:21 Leveraging AI for Business Growth

5 Mai 1h 12min

In this conversation, Mike Barnhart, COO and CFO of Eco Plumbers, discusses the essential role of hope in leadership, financial growth strategies, and the importance of curiosity in business. The discussion also covers customer retention through membership models, the importance of incentive plans, and effective budgeting practices. Additionally, Tommy and Mike delve into team development, the use of technology for efficiency, and managing expenses for profitability. The conversation also highlights the role of technology in improving sales processes and the necessity of effective recruitment and training to build a strong workforce.    Don’t forget to register for Tommy’s event, Freedom 2025! This is the event where Tommy’s billion-dollar network will break down exactly how to accelerate your business and dominate your market in 2025.   For more details visit freedomevent.com   00:00 The Role of Hope in Leadership 01:43 Introduction to Mike Barnhart and Eco Plumbers 02:11 Financial Growth and Strategic Planning 03:00 Greenfield vs. M&A Strategies 06:55 The Importance of Curiosity in Business 08:41 Leveraging AI for Financial Insights 10:54 Rebranding and Expanding Services 12:20 Marketing Strategies and Storytelling 15:13 Navigating Economic Challenges 16:40 Membership Models and Customer Retention 19:51 Incentive Plans and Employee Engagement 20:57 Key Performance Indicators in Business 23:06 Budgeting and Financial Planning 26:10 Top Grading and Team Development 28:55 Utilizing Technology for Efficiency 30:43 Revenue per Employee and Operational Efficiency 32:42 Managing Expenses and Profitability 36:13 Navigating Pricing Strategies for Profitability 39:20 The Importance of Reviews and Conversion Rates 41:20 Sales Techniques and Customer Engagement 46:09 Leveraging Technology for Improved Sales 51:05 Recruitment and Training for Success 55:07 Building Relationships and Networking 01:00:59 Work-Life Balance and Purpose in Business

2 Mai 1h 9min