Earning Your Customers' and Employees' Trust through Brand Storytelling

Earning Your Customers' and Employees' Trust through Brand Storytelling

Kelly Keenan is the founder of Brand Story Experts, an advertising agency that specializes in merging marketing and culture development to bring out the best potential of their client and partner organizations. He also trademarked the Culture Development Marketing process that centers on the 3-P principle, which involves the defining of the three core components of a story: Attitude, Drive, and Direction. In September 2021, he released a book entitled "Everyone Is An "Influencer": Building A Brand By Engaging The People Who Matter Most."

In this episode, we talked about marketing, branding, storytelling, recruitment, influencers, culture development...

Episoder(467)

Building A $100M Legacy In Entrepreneurship And Life

Building A $100M Legacy In Entrepreneurship And Life

Cameron is a natural-born entrepreneur, with two multi-million companies under his belt at the early age of 35. His accomplishments include engineering 1-800-GOT-JUNK?'s spectacular growth from $2 Mil...

27 Mar 201839min

Creating Huge Demand For Your Business Using Direct Marketing

Creating Huge Demand For Your Business Using Direct Marketing

Gary is a proven business leader and marketing executive with more than 15 years of experience as CEO for many public and private companies. He is currently the Chairman and CEO of Money Mailer, a for...

20 Mar 201848min

Creating a Customer-Driven Company Culture

Creating a Customer-Driven Company Culture

Michel is an accomplished advisor on customer experience and employee engagement, with clients including McDonald's and Verizon Wireless. He currently owns and operates Baro, a $10M/year restaurant wi...

14 Mar 20181h 2min

Empowering Your Employees To Scale Your Business 10x

Empowering Your Employees To Scale Your Business 10x

Ellen is a successful franchisor, helping launch a plumbing franchise to 47 locations and $40 million in sales in under 2 years.  Recently, Ellen and her partners launched ZOOM DRAIN Franchise Company...

6 Mar 20181h 2min

Grow Your Business 100x Through The Franchising Model

Grow Your Business 100x Through The Franchising Model

Nick is the owner, co-founder, and president of College Hunks Hauling Junk, the largest and fastest growing U.S.-based hauling and moving company. In this episode, we talked about branding, booking ca...

27 Feb 20181h 21min

Finding Your Highest Calling As A Leader

Finding Your Highest Calling As A Leader

Larry Janesky is the founder & CEO of Basement Systems Inc. and its sister companies that cumulatively bring in $100M annual revenue. In this episode, we talked about hiring great employees, marketing...

20 Feb 20181h 19min

The Seven Superpowers To Supercharge Your Home Service Business

The Seven Superpowers To Supercharge Your Home Service Business

Al is President of The 7-Power Contractor, a business consulting and training firm that has helped hundreds of home service businesses. Plumbing & Mechanical Magazine named him one of the 25 most infl...

14 Feb 20181h 28min

Delivering An Outstanding Customer Experience With HomeAdvisor

Delivering An Outstanding Customer Experience With HomeAdvisor

Craig is the President/CEO of HomeAdvisor, a $500M+ home service company that's also the world's largest digital marketplace for home services. In this episode, we talked about company culture, market...

7 Feb 201854min

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