There's something to this 'marketing' thing

There's something to this 'marketing' thing

The US Alaska pollock industry has put big money into the Genuine Alaska Pollock Producers (GAPP) program, which has taken an entirely new tack on how to position the fish -- which it now pushes under the name "Wild Alaska Pollock." It's called "marketing," and it appears to be paying off. Plus, new forecasts for whitefish harvests show healthy stocks around the world. Join Editor-in-Chief Drew Cherry and Executive Editor John Fiorillo as they discuss.

Read more news and analysis from Millicent Machell and the IntraFish team at www.intrafish.com


Hosted on Acast. See acast.com/privacy for more information.

Episoder(240)

Japanese seafood CEOs, Chile salmon M&A, US retail brands

Japanese seafood CEOs, Chile salmon M&A, US retail brands

IntraFish Editorial Director Drew Cherry, Executive Editor John Fiorillo, Senior Reporter Dominic Welling and Reporter Lola Navarro discuss our encounters with the CEOs of Japanese seafood giants, the...

5 Sep 201825min

Cargill's Montana dream; touring Marine Harvest BC; shrimp trade war

Cargill's Montana dream; touring Marine Harvest BC; shrimp trade war

In this episode of the IntraFish Podcast, we look back at on-the-ground visits to Cargill Aqua Nutrition's new fish oil venture in the US heartland, Marine Harvest's BC operations, and discuss the con...

31 Jul 201827min

Fish feed's future, pangasius finds a savior, the hunt for a new bland fish

Fish feed's future, pangasius finds a savior, the hunt for a new bland fish

This week on the IntraFish podcast: New developments in fish feed ingredients, Vietnam's pangasius comeback, and the US void for bland whitefish.Read more news and analysis from Millicent Machell and ...

24 Jul 201819min

IntraFish Episode 21: US-China trade wars are steamrolling seafood

IntraFish Episode 21: US-China trade wars are steamrolling seafood

Just how badly will seafood feel the pinch from the expanding trade war between the US and China? Editorial Director Drew Cherry, Executive Editor John Fiorillo and Reporter Rachel Sapin weigh in.Read...

25 Jun 201814min

IntraFish Episode 20: Seafood investments heat up; Copper River chaos; Buh-bye to Bumble Bee

IntraFish Episode 20: Seafood investments heat up; Copper River chaos; Buh-bye to Bumble Bee

This week's IntraFish podcast dives into some high-profile departures, discusses sky-high salmon prices and the climate for seafood investments.Read more news and analysis from Millicent Machell and t...

8 Jun 201826min

IntraFish Episode 19: Financing aquaculture innovation

IntraFish Episode 19: Financing aquaculture innovation

TekFisk's Camilla Aadland discusses AquaSpark and Hatch's projects to foster and invest in new innovations in fish farming.Read more news and analysis from Millicent Machell and the IntraFish team at ...

31 Mai 201816min

IntraFish Episode 18: Legislating Cooke out of business, M&As

IntraFish Episode 18: Legislating Cooke out of business, M&As

IntraFish Episode 18: Legislating Cooke out of business, M&As by IntraFish MediaRead more news and analysis from Millicent Machell and the IntraFish team at www.intrafish.com Hosted on Acast. See acas...

26 Mar 201814min

IntraFish Episode 17: Behind the scenes at the Boston Seafood Show

IntraFish Episode 17: Behind the scenes at the Boston Seafood Show

The IntraFish editorial team dissects key trends, news and buzz at this year's Seafood Expo North America in Boston.Read more news and analysis from Millicent Machell and the IntraFish team at www.int...

15 Mar 201826min

Populært innen Politikk og nyheter

giver-og-gjengen-vg
aftenpodden
aftenpodden-usa
forklart
popradet
stopp-verden
i-retten
det-store-bildet
lydartikler-fra-aftenposten
fotballpodden-2
dine-penger-pengeradet
rss-gukild-johaug
nokon-ma-ga
rss-ness
aftenbla-bla
hanna-de-heldige
e24-podden
frokostshowet-pa-p5
rss-penger-polser-og-politikk
rss-dannet-uten-piano