The Four Conversations: A New Model for Selling Expertise

The Four Conversations: A New Model for Selling Expertise

David interviews Blair about his new book, which lays out his proven framework B2B service providers can use to increase closing ratios and average proposal values.

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Order The Four Conversations: A New Model for Selling Expertise by Blair Enns

Episoder(237)

Should You Entertain That Acquisition Offer?

Should You Entertain That Acquisition Offer?

Ignoring any unexpected offers to buy your business that might come your way is not in your best interest. But neither is dating all opportunities in desperation. David has four things principals shou...

9 Apr 202524min

When Your Clients Talk to Each Other

When Your Clients Talk to Each Other

Your clients are far more likely to talk to each other when you have vertical positioning. Blair has observed both good and bad things arising from this. Links "How to Ask for Referrals" 2Bobs episo...

26 Mar 202523min

Facing an Existential Crisis?

Facing an Existential Crisis?

As we are hearing about more firms that are closing during these challenging times, David offers some guidance to help cut through the confusion when our worst fears in our business become reality. ...

12 Mar 202528min

Who Should Set Prices?

Who Should Set Prices?

As Blair continues to encourage expert practice owners to price the client and not the service, he and David discuss the pros and cons of four levels of pricing authority they should be thinking about...

26 Feb 202541min

10 Reasons a Buyer Might Want Your Firm

10 Reasons a Buyer Might Want Your Firm

David thinks principals should build their firms as if they were going to sell it while Blair's advice is to run it as if you'll never sell it. Being aware of options as your firm matures can give you...

12 Feb 202532min

To Standardize or Customize

To Standardize or Customize

Through the process of writing his latest book, Blair's thinking has evolved on whether or not firms should resist the urge to productize their services as they work to creatively meet the unique need...

29 Jan 202535min

Don't Bother Eating Your Veggies

Don't Bother Eating Your Veggies

In Blair's experience, the most common reason a lead generation plan doesn't get executed is it doesn't recognize and leverage the strengths or motivations of the individuals executing. LINKS "The B...

15 Jan 202524min

Adapting Hiring Strategies Over Time

Adapting Hiring Strategies Over Time

David describes the differences in what kind of people principals should hire during the early stage of their creative firm's development when it's all about "what we can afford," the middle stage whe...

1 Jan 202526min

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