721 | Leveraging AI for Social Advertising w/ Akvile Defazio

Coming back for his second segment of this interview series is Marketing Lead and Demand Generation Manager at iPullRank, Garrett Sussman. We explore the psychology behind consumer intent and assess h...

24 Jul 202442min

Welcome back to another episode of news from the EDGE! Erin is out traveling the world, so Mordy and Jacob guide the ship this week! Google AI Overviews take a big hit! Reports show that Overviews hav...

17 Jul 202428min

Welcome back to the EDGE! This week's guest is the Marketing Lead and Demand Generation Manager at iPullRank, Garrett Sussman. Garrett recently showcased his expertise in various SGE optimization fram...

16 Jul 202441min

Welcome back to News from the EDGE! The crew is back together this week as we cover the breaking news in SEO as always. To better combat misinformation, Google will now require that advertisers discl...

3 Jul 202441min

Erin has traveled west this week for some much needed summer relaxation. Thankfully Andrew Cock-Starkey stepped in to help Mordy and Jacob deliver the news for this episode. Universal Analytics takes...

27 Jun 202446min

Mark Williams-Cook & Jack Chambers-Ward are back for their second segment this week as we dive head first into SGE and AI in search. Changes are on the horizon with Search Generative Experience. We we...

26 Jun 202454min

Welcome back to the EDGE! Google is accused of sending a $2.3 million check to successfully avoid a jury trial in their antitrust lawsuit. This payment has secured Google a Judges approval on a bench ...

21 Jun 202432min

This week, we welcome Mark Williams-Cook and Jack Chambers-Ward of the UK-based digital agency Candour for a double interview showcase. Jack serves as the Marketing Partnerships Manager at Candour and...

19 Jun 202446min