721 | Leveraging AI for Social Advertising w/ Akvile Defazio

There's a lot of movement to cover in the Google realm this week. The carnage continues as a U.S judge grants more class action antitrust lawsuits against Google. Despite the trial, Google continues t...

6 Mar 202440min

Ola King is back for his second segment this week to unpack the role of a Search Experience Designer, and how user experience design optimization plays as a lead factor in SEO. Learn tactics for incor...

29 Feb 202443min

Google Local Services Ads in the Hot Seat Welcome back to the EDGE! No Mordy this week, but no need to worry because the great Cindy Krum of MobileMoxie steps in. A glitch has infiltrated Google's Loc...

27 Feb 202445min

Ola King started his career as a music producer, learning SEO along the way to help promote his songs and score millions of views. In addition to hosting several MozCon events, Ola practiced as a UX R...

22 Feb 202443min

The EDGE team covered a slew of news this week. Articles from Search Engine Land, Search Engine Round Table, and Search Engine Journal covered the landscape of digital marketing news, but we were able...

20 Feb 202439min

Gearing Up for SGE Welcome back local SEO specialist and COO at Search Lab Greg Gifford. This week Greg joins host Erin Sparks to uncover the myths about local SEO and frequent challenges haunting bu...

15 Feb 202454min

Google has taken a stand on fake reviews with a new reviews spam algorithm, claiming to have removed over 170 million policy-violating reviews in 2023 - a 45% spike from years past. But numbers are ha...

14 Feb 202436min

Greg Gifford travels the globe speaking to SEO audiences throughout the year, thankfully we were able to rein him in for this week's interview series. If you want to learn the ins and outs of local SE...

9 Feb 202449min