721 | Leveraging AI for Social Advertising w/ Akvile Defazio

There was a huge bit of news that is stirring up a good deal of conversation in the SEO circles on social media. Patrick Stox and Ahrefs released a study representing almost 150,000 websites and nearl...

17 Jul 202241min

Greg Finn of the Marketing o'Clock podcast comes on to step in for Mordy while he's at #MozCon! Oh wait - Mordy crashed the party! We thought we had a break from him! Join us as we dive into articles ...

11 Jul 202236min

Bill Hartzer, SEO veteran, and speaker joins Erin Sparks to discuss the history of technical SEO audits, the best tools to analyze log files, and key information to delve into to understand your site ...

9 Jul 20221h 3min

We take a moment to not talk SEO on the show this week. Believe that? Actually, we do sew in some key concepts about search regarding the investment in SEO in light of this time of inflation as well ...

7 Jul 202236min

Norm Vogele of Page One Power joins the EDGE to discuss the concept of inbound marketing as a romance, one that has to be carefully managed and developed over time.  Nuggets of gold in this show are a...

29 Jun 20221h 13min

A chunk of the EDGE conversation this week revolves around the potential monetization of information with the news that Google is paying Wikimedia for access to its information for Knowledge Panels. ...

28 Jun 202229min

Erin and Mordy have fun while Jacob's away and try out a new podcast recording platform. Wow - did we hit a wall with lag. We're not saying which platform, but man, do you really sell that? Stories...

21 Jun 202225min

Here's an episode that takes on a news item and dives into the philosophical and metaphysical (no, not a new Facebook virtual world). Covering stories from Search Engine Land and The Verge, the EDGE ...

15 Jun 202234min