721 | Leveraging AI for Social Advertising w/ Akvile Defazio

721 | Leveraging AI for Social Advertising w/ Akvile Defazio

In this episode of EDGE of the Web, Erin welcomes the talented Akvile DeFazio to discuss the exciting world of AI in marketing. Akvile shares advice for small businesses looking to harness the power of AI, emphasizing the importance of beginner AI courses and webinars. Akvile shares her thoughts about the dynamic nature of marketing, the intricate balance between AI tools and human creativity, and the necessity of human oversight in AI-generated content.

Akvile also announces her upcoming free webinar on Black Friday and Cyber Monday ad strategies, co-hosted with Mikhail Alfon on September 10. She provides an engaging look at AI's evolving role in advertising, discussing creative tools like Canva's plugin with ChatGPT, and emphasizing the importance of strategic thinking and empathy in crafting impactful ads.

[00:10:37] AI Exploits Human-Like Errors For Authentic Advertising

[00:13:30] Creative Tools For Marketing

[00:14:17] Exploring AI Tools For Creative Design Solutions

[00:16:01] EDGE of the Web Title Sponsor: Site Strategics

[00:17:10] AI Prompts Transforming Artistic Creation And Education

[00:25:57] AI Emotion Synthesis Needs Stringent Governance Controls

[00:27:73] Ensure Cultural Accuracy With Inclusive, Checked Messaging

[00:31:53] Beginner AI Resources

[00:33:27] EDGE of The Web Sponsor: Wix Studio

[00:34:46] Upcoming Webinar Announcement

Thanks to Our Sponsors!

Site Strategics: http://edgeofthewebradio.com/site

Wix: http://edgeofthewebradio.com/wixstudio

Follow Our Guest

Twitter: https://x.com/AkvileDeFazio

LinkedIn: https://www.linkedin.com/in/akdefazio/

Episoder(844)

499 | News from the EDGE | Week of 5.16.2022

499 | News from the EDGE | Week of 5.16.2022

Did we hear that right? Google introduces the first designated schema ranking signal! That's breaking news! Erin, Mordy and Jacob cover the Google I/O news of the week from Search Engine Roundtable...

17 Mai 202230min

498 | Google Analytics 4 Ramp Up with Krista Seiden

498 | Google Analytics 4 Ramp Up with Krista Seiden

It's been announced and we need to ramp up our understanding and implementation of Google Analytics 4. Krista Seiden of KS Digital, LLC shares about her role as project manager of GA4, discusses t...

15 Mai 202249min

497 | News from the EDGE | Week of 05.09.2022

497 | News from the EDGE | Week of 05.09.2022

Erin, Mordy and Jacob are blown away by what happened to Moz.com, at least for 12 hours. Listen in on who Mordy thinks may have been the culprit of such a dastardly DMCA take down request. Stories fr...

10 Mai 202238min

496 | News from the EDGE | Week of 5.2.2022

496 | News from the EDGE | Week of 5.2.2022

Recording from our home studios this week, EDGE rolled out its review of 4 digital news stories this week from Search Engine Roundtable, Search Engine Land and, yup, Search Engine Journal. All the S...

3 Mai 202223min

495 | Measuring the Success of Structured Data Deployment

495 | Measuring the Success of Structured Data Deployment

Jonny Ross of Fleek Marketing gives us a run through of practical tips for successful schema deployment on your website.  We also cover a great deal of information regarding citation strategies.  Lear...

29 Apr 202237min

494 | News from the EDGE | Week of 4.25.2022

494 | News from the EDGE | Week of 4.25.2022

Mordy's back with the EDGE team as we go through a number of great news pieces this week from Search Engine Land, Search Engine Roundtable, TechCrunch and Search Engine Journal. Had a fun time listen...

28 Apr 202237min

493 | News from the EDGE | Week of 4.18.2022

493 | News from the EDGE | Week of 4.18.2022

THE Barry Schwartz joins the EDGE team and kicks Mordy out of his seat this week to cover the digital marketing news that is happening. Covering Search Engine Roundtable (of course), Search Engine Lan...

19 Apr 202232min

492 | Schema and SEO with Jonny Ross

492 | Schema and SEO with Jonny Ross

Jonny Ross, the founder of Fleek Marketing, joins the EDGE to provide foundational information about structured data via schema.  We cover what it is, what it means to search engines, and the value yo...

18 Apr 202236min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
finansredaksjonen
pengesnakk
pengepodden-2
livet-pa-veien-med-jan-erik-larssen
utbytte
morgenkaffen-med-finansavisen
tid-er-penger-en-podcast-med-peter-warren
okonomiamatorene
lederpodden
lydartikler-fra-aftenposten
rss-markedspuls-2
rss-investering-gjort-enkelt
shifter
rss-impressions-2
rss-fa-makro