721 | Leveraging AI for Social Advertising w/ Akvile Defazio

On this week's episode, we unpack two new updates from Google on their algorithm and Search Console, explore more info on Core Web Vitals and attempt to play nice about that antitrust lawsuit Google's...

13 Apr 202128min

Ahead of SMX Create (April 13) we have the answer to what narratives are going to be top-of-mind in the SEO community post-pandemic. Carolyn Lyden, Director of Search Content at Search Engine Land and...

9 Apr 202132min

We grabbed the top headlines of the week and complained about a couple of google overreaches, in your host's humble opinion. Here what Erin and Mordy took on: [00:03:24] Company Knowledge Panels Sh...

6 Apr 202126min

Ashley Segura, Co-Founder and Operations VP of TopHatSocial, explains how to navigate the challenges of repurposing content in your omnichannel digital strategy. She recommends auditing your content q...

5 Apr 202121min

Mordy joins Erin to go through some of the digital news on episode 406.  [00:03:18] Will the SEMrush IPO Make a Splash? SEMrush went public last week with an IPO, including a total valuation approachi...

30 Mar 202130min

[00:06:13] How content consumption has changed in the last few years. [00:08:15] This virtual atmosphere is going to be permanent, to a scale. [00:09:36] Beginning content marketing research and build...

30 Mar 202131min

We had a fantastic time with our 404-page contest, where we had our listeners submit their favorite three 404, Page Cannot Be Found pages from across the 'net. We had over 90 submissions and found a h...

24 Mar 20211h 9min

Kevin Indig, SEO Director of Shopify, in his second part of our interview, covers the scientific methodology and mindset necessary for SEO improvements as Google evolves. We discussed in detail the op...

22 Mar 202133min