721 | Leveraging AI for Social Advertising w/ Akvile Defazio

721 | Leveraging AI for Social Advertising w/ Akvile Defazio

In this episode of EDGE of the Web, Erin welcomes the talented Akvile DeFazio to discuss the exciting world of AI in marketing. Akvile shares advice for small businesses looking to harness the power of AI, emphasizing the importance of beginner AI courses and webinars. Akvile shares her thoughts about the dynamic nature of marketing, the intricate balance between AI tools and human creativity, and the necessity of human oversight in AI-generated content.

Akvile also announces her upcoming free webinar on Black Friday and Cyber Monday ad strategies, co-hosted with Mikhail Alfon on September 10. She provides an engaging look at AI's evolving role in advertising, discussing creative tools like Canva's plugin with ChatGPT, and emphasizing the importance of strategic thinking and empathy in crafting impactful ads.

[00:10:37] AI Exploits Human-Like Errors For Authentic Advertising

[00:13:30] Creative Tools For Marketing

[00:14:17] Exploring AI Tools For Creative Design Solutions

[00:16:01] EDGE of the Web Title Sponsor: Site Strategics

[00:17:10] AI Prompts Transforming Artistic Creation And Education

[00:25:57] AI Emotion Synthesis Needs Stringent Governance Controls

[00:27:73] Ensure Cultural Accuracy With Inclusive, Checked Messaging

[00:31:53] Beginner AI Resources

[00:33:27] EDGE of The Web Sponsor: Wix Studio

[00:34:46] Upcoming Webinar Announcement

Thanks to Our Sponsors!

Site Strategics: http://edgeofthewebradio.com/site

Wix: http://edgeofthewebradio.com/wixstudio

Follow Our Guest

Twitter: https://x.com/AkvileDeFazio

LinkedIn: https://www.linkedin.com/in/akdefazio/

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738 | EDGE Tool Series: SEOTesting.com w/ Ryan Jones

738 | EDGE Tool Series: SEOTesting.com w/ Ryan Jones

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737 | EDGE Tool Series: Digging into AlsoAsked.com and Google Bugs

737 | EDGE Tool Series: Digging into AlsoAsked.com and Google Bugs

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736 | News from the EDGE | Week of 12.16.2024

736 | News from the EDGE | Week of 12.16.2024

Our LAST News show of the year! Thanks to all of our listeners for making this year another successful year for EDGE of the Web! Let us know your thoughts of the show at https://ratethispodcast.com/ED...

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735 | EDGE Tool Series: AlsoAsked w/ Mark William-Cook

735 | EDGE Tool Series: AlsoAsked w/ Mark William-Cook

Mark Williams-Cook is back on the EDGE, diving into the shifting landscape of search engines and SEO, where generative AI tools like Search GPT and ChatGPT are trying to steal the spotlight. But let's...

18 Des 202436min

734 | News from the EDGE | Week of 12.9.2024

734 | News from the EDGE | Week of 12.9.2024

We reached out across the pond, and we got him, Andrew Optimisey joins us on the EDGE this week! We tackle a lot in a short time frame: marketing shortcuts and data ownership are at the top of the hea...

12 Des 202441min

733 | EDGE Tool Series: Tracking Authenticity w/ Jon Gillham

733 | EDGE Tool Series: Tracking Authenticity w/ Jon Gillham

In this episode of EDGE of the Web, we sit down with Jon Gillham, the seasoned entrepreneur and founder/CEO of Originality AI, to explore the intersection of artificial intelligence and content strate...

11 Des 202439min

732 | EDGE Tool Series: Originality.AI - AI Content Detection

732 | EDGE Tool Series: Originality.AI - AI Content Detection

We're joined by Jon Gillham, a seasoned entrepreneur and the CEO of Originality AI, a cutting-edge tool designed to detect human vs. AI-generated content. We'll explore Originality AI's impressive acc...

6 Des 202438min

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