721 | Leveraging AI for Social Advertising w/ Akvile Defazio

721 | Leveraging AI for Social Advertising w/ Akvile Defazio

In this episode of EDGE of the Web, Erin welcomes the talented Akvile DeFazio to discuss the exciting world of AI in marketing. Akvile shares advice for small businesses looking to harness the power of AI, emphasizing the importance of beginner AI courses and webinars. Akvile shares her thoughts about the dynamic nature of marketing, the intricate balance between AI tools and human creativity, and the necessity of human oversight in AI-generated content.

Akvile also announces her upcoming free webinar on Black Friday and Cyber Monday ad strategies, co-hosted with Mikhail Alfon on September 10. She provides an engaging look at AI's evolving role in advertising, discussing creative tools like Canva's plugin with ChatGPT, and emphasizing the importance of strategic thinking and empathy in crafting impactful ads.

[00:10:37] AI Exploits Human-Like Errors For Authentic Advertising

[00:13:30] Creative Tools For Marketing

[00:14:17] Exploring AI Tools For Creative Design Solutions

[00:16:01] EDGE of the Web Title Sponsor: Site Strategics

[00:17:10] AI Prompts Transforming Artistic Creation And Education

[00:25:57] AI Emotion Synthesis Needs Stringent Governance Controls

[00:27:73] Ensure Cultural Accuracy With Inclusive, Checked Messaging

[00:31:53] Beginner AI Resources

[00:33:27] EDGE of The Web Sponsor: Wix Studio

[00:34:46] Upcoming Webinar Announcement

Thanks to Our Sponsors!

Site Strategics: http://edgeofthewebradio.com/site

Wix: http://edgeofthewebradio.com/wixstudio

Follow Our Guest

Twitter: https://x.com/AkvileDeFazio

LinkedIn: https://www.linkedin.com/in/akdefazio/

Episoder(844)

EP 260: The Marriage of Audience & Intent in Paid Search w/Dan Golden

EP 260: The Marriage of Audience & Intent in Paid Search w/Dan Golden

Dan Golden is the President and Chief Search Artist at Be Found Online, which has been named as the #1 place to work according to AdAge. He's very passionate towards search and we dive deep with him i...

6 Apr 20181h 5min

EP 259: Preparing for the Future of Search & SEO w/Jeremiah Smith

EP 259: Preparing for the Future of Search & SEO w/Jeremiah Smith

Here in central Indiana, we're tired of this cold. It's been a long winter and so we decided to catch up with Jeremiah Smith of SimpleTiger in Sarasota, Florida. He started his own agency in 2007 and ...

19 Mar 20181h 8min

EP 258: Picking the Right Engagement Metrics for SEO w/Cyrus Shepard

EP 258: Picking the Right Engagement Metrics for SEO w/Cyrus Shepard

What engagement metrics are you using in your SEO campaign? In this episode, we talk to Cyrus Shepard and get his feedback on that question plus we take audience questions! Also, have you seen that Go...

16 Mar 20181h 1min

EP 257: Building SEO Strategies Around Google Search Quality Evaluator Guidelines w/Phil Singleton

EP 257: Building SEO Strategies Around Google Search Quality Evaluator Guidelines w/Phil Singleton

A couple years ago, Google released their Google Search Quality Evaluator Guidelines - a training and resource document they use for the Search Quality Evaluators program. This 160-page document was u...

6 Mar 20181h 14min

EP 256: The State of Publishing in 2018 w/Loren Baker

EP 256: The State of Publishing in 2018 w/Loren Baker

Fifteen years ago, Loren Baker decided to start up a website (or web journal, at the time) called Search Engine Journal and now it has become one of the most popular blogs in the SEO industry. In this...

28 Feb 20181h 11min

EP 255: 10x Marketing Formula w/Garrett Moon

EP 255: 10x Marketing Formula w/Garrett Moon

Results or Die – that's the philosophy of CoSchedule, an online tool for organizing all of your digital marketing. The CEO and co-founder, Garrett Moon, has authored a new book called the 10x Marketin...

13 Feb 20181h 10min

EP 254: Google Local Questions & Answers w/Aaron Weiche

EP 254: Google Local Questions & Answers w/Aaron Weiche

Last year, Google released a new feature to Google My Business pages called Google Questions and Answers but most business owners have no idea it even exists. Aaron Weiche is the Chief Marketing Offic...

6 Feb 20181h 16min

EP 253: How to Build a Brand Community w/Carrie Melissa Jones

EP 253: How to Build a Brand Community w/Carrie Melissa Jones

One topic we have never covered on the show in the past six years is building a community around your brand. Companies large and small have created communities for their brands, but how do you make yo...

30 Jan 20181h 7min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
pengepodden-2
pengesnakk
utbytte
livet-pa-veien-med-jan-erik-larssen
tid-er-penger-en-podcast-med-peter-warren
morgenkaffen-med-finansavisen
finansredaksjonen
okonomiamatorene
lederpodden
lydartikler-fra-aftenposten
rss-markedspuls-2
rss-sunn-okonomi
rss-impressions-2
rss-fa-makro
rss-andelige-tanker-med-camillo