Innovation and Fan Engagement: Inside Club Brugge's Digital Evolution with Thomas Rypens

What happens when sports collide with innovation? Join us for an insightful conversation with Thomas Rypens, Direct-to-Consumer Director at Club Brugge, as he shares how the club is revolutionising fan experiences and boosting revenue through digital strategies. Learn how the integration of ticketing and merchandising, backed by a powerful data ecosystem, is transforming fan engagement. Thomas sheds light on Club Brugge's digital-first approach, especially their use of platforms like Roblox t...