
Building a ticketing operation for the modern sports industry
The financial results of many sports organisations in the last 18 months have clearly shown why ticketing revenue is so important. Whilst pre-pandemic, many teams and events almost took their ticketin...
2 Jul 202146min

Building an athlete's personal brand
Athletes are at the heart of everything that happens in professional sport. The best players deliver the biggest moments which in turn drive the audiences, the media rights and the highlight views on ...
18 Jun 202150min

Finding product market fit
Achieving “product-market-fit” is one of those terms that you frequently hear in the startup-world. Sought-after by founders and eulogised by investors, it has become an almost idealistic concept of t...
4 Jun 202140min

Hiring and building great teams
Hiring and finding great people is without doubt one of the biggest priorities for any high-growth tech CEO, and the companies at Sports Loft are no exception. Whether it’s working out whether to hire...
21 Mai 202147min

Sports Loft Member Series: an interview with Tagboard President Nathan Peterson
Tagboard's President Nathan Peterson joins Yanni Andreopoulos from Sports Loft to talk about Tagboard’s growth as social media has become critical to the production landscape. Tagboard now powers broa...
8 Apr 202139min

How is the value sports teams get from social media changing?
How is the value sports teams get from social media changing? What role does social media play for teams and how has this changed? We talk to Eric Stark, founder of Sports Loft member company Slate a...
23 Feb 202135min

Personalisation in sport
Alexandra Wilis of Wimbledon and Nick Pinks of Covatic chatted about what personalisation means for sport. Alex talked about how Wimbledon wants to remain relevant for as many people as possible, wh...
11 Feb 202148min

How technology is changing sports broadcasting
Technology is changing sports broadcasting. We discuss how with two leaders who are shaping innovation in that area. World Rugby's Ronan Donagher, who has overseen the implementation of video refereei...
25 Nov 202042min





















