Budgeting Strategies for Business Leaders to Maximize Growth and Efficiency with Aaron Goss
FP&A Unlocked24 Okt 2024

Budgeting Strategies for Business Leaders to Maximize Growth and Efficiency with Aaron Goss

In this episode of FP&A Tomorrow, host Paul Barnhurst (aka The FP&A Guy) engages in a deep discussion with guest Aaron Goss where they explore the intricacies of effective FP&A from the perspective of a company leader. The conversation provides insights into how budgeting and forecasting evolve when a company transitions from privately owned to being backed by private equity.

Aaron Goss is a seasoned executive with a unique career path. Starting as a part-time sales employee, Aaron quickly rose to the position of Chief Revenue Officer before becoming president of Brothers Paving and Concrete. With a background in public administration, Aaron brings a fresh perspective to leadership in the construction industry, having steered his company from small-scale operations to large-scale growth under private equity backing.


Expect to Learn

  • How Aaron Goss defines good FP&A and what makes an ideal business partner for a CEO.
  • The differences between budgeting in a privately owned company versus one backed by private equity.
  • Leadership strategies to improve collaboration between finance and operations teams.
  • Insights into transitioning from sales to executive leadership, and how skills from different fields translate into success.
  • How empathy and understanding the challenges of other departments lead to better leadership and company culture.


Here are a few relevant quotes from the episode:

  • "There’s often a natural conflict between the CEO's broad vision and the finance team’s need for detail, but it’s essential to balance those perspectives." - Aaron Goss
  • "Being a partner in solutions, rather than just a reporter of data, is what makes FP&A truly effective." - Aaron Goss
  • "A great leader is a great coach, communicator, and someone who can build trust across teams, regardless of their technical expertise." - Aaron Goss


This conversation with Aaron Goss offers a wealth of insight into team collaboration, effective FP&A, and executive leadership. He emphasizes the need for empathy, clear communication, and balancing details with the broader company vision.


Follow FP&A Tomorrow:

Newsletter - Subscribe on LinkedIn - https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6957679529595162624


Follow Aaron:

Email - agossva@gmail.com

LinkedIn - https://www.linkedin.com/in/aaron-goss-a06b36b/


Follow Paul:

Website - https://www.thefpandaguy.com

LinkedIn - https://www.linkedin.com/in/thefpandaguy


World-class Digital FP&A Course Bundle:

Signup for over ten hours of video content with 4 different courses and 8 modules on FP&A topics including: Business Partnering, Data Analysis, Financial Modeling Design Principles, and Modern Excel. Use code Podcast to save 25%. What are you waiting for signup now: https://bit.ly/4decOf3


Enroll for Financial Planning & Analysis Certificate Program:

Sign up for the 8 week online financial planning & analysis certificate program by Wharton Online and learn the art of forecasting, analysis, business partnering and financial storytelling: https://bit.ly/4debs46 Use Code: THEFPAGUY300 to save $300.


Earn Your CPE Credit

For CPE credit please go to earmarkcpe.com, listen to the episode, download the app, and answer a few questions and earn your CPE certification. To earn education credits for FPAC Certificate, take the quiz on earmark and contact Paul Barnhurst for further details.


In Today’s Episode

[01:25] - Introduction to the episode

[03:06] - What is great FP&A to a CEO?

[10:24] - Budgeting process in different ownership structures

[17:10] - Leadership and finance collaboration

[23:08] - The importance of understanding operations

[28:04] - Sales and finance relationship dynamics

[31:52] - Key skills for FP&A professionals

[43:11] - Final thoughts on business partnering

[47:20] - Wrap up and contact information

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