Travelpreneur: The Travel Business Podcast19 Okt 2023

Successful Destination Marketing Organizations Strategy, with Kurt Krause of VisitNorfolk

Episode Topic: Prepare to be enthralled as we embark on a fascinating journey in this episode of TravelPreneur. Join us as we unravel the captivating narrative of Kurt Krause, the President and CEO of VisitNorfolk. Explore the alchemy that has transformed Norfolk, Virginia, into a vibrant and sought-after travel destination and the visionary strategies behind VisitNorfolk's remarkable success.

Lessons You'll Learn: Kurt's extensive experience unfolds a treasure trove of insights. Discover the enchanting essence of Norfolk's unique experiences and the art of effectively conveying them to a diverse audience. Kurt's strategic brilliance reveals the tailored marketing approaches that cater to a spectrum of travelers, from leisure seekers to business aficionados, and get to know how VisitNorfolk became the forefront of such transformative endeavors.

About Our Guest: Our guest, Kurt Krause, is a dynamic figure who wears the hats of President and CEO of VisitNorfolk with unmatched zeal. His journey is a testament to visionary leadership, drawing inspiration from a diverse background encompassing government and education. With a unique perspective, Kurt has etched his mark on destination marketing.

Topics Covered: As we explore Norfolk's unique attractions and VisitNorfolk's effective communication strategies, find a profound appreciation for the city's five essential experiences, tailored for solo adventurers. We'll also unravel the intricacies of corporate social responsibility initiatives that elevate Norfolk's reputation and the innovative ways VisitNorfolk weathered the challenges of the pandemic. Additionally, learn how collaboration with neighboring cities breathes life into a cohesive, attractive destination. His insights offer a compass for destination marketing organizations worldwide, making this episode a must-listen for all travel enthusiasts.

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