Travelpreneur: The Travel Business Podcast16 Nov 2023

How To Craft Effective Regional Tourism Promotion, with Renee Areng of Explore Brookhaven

Episode Topic: In this episode of Travel Preneur, we explore how Explore Brookhaven, a relatively new destination marketing organization, successfully promotes tourism and economic development in the city of Brookhaven. The organization's president and CEO, Renée Areng, shares insights into their strategies and challenges, especially during the pandemic.

Lessons You'll Learn: In this episode of Travel Preneur, you'll gain insights into the challenges and opportunities that come with destination marketing in a dynamic travel landscape. Explore Brookhaven's President and CEO, Renée Areng, shares her experiences and strategies, offering valuable lessons for those looking to promote tourism and economic development in their own communities.

About Our Guest: Renée Areng serves as the President and CEO of Explore Brookhaven, a destination marketing organization dedicated to enhancing the city's image and tourism activities. With her extensive background in destination marketing and tourism, Renée brings a wealth of knowledge and practical expertise to the show.

Topics Covered: The conversation covers various topics. Renée offers insights into Explore Brookhaven's integrated marketing strategies, highlighting the importance of layering messaging across advertising, social media, public relations, and collaborations with local businesses and hotels to attract and engage visitors. We discussed the organization's ability to adapt to the ever-changing travel landscape, especially during the pandemic, by focusing on creating experiences and measuring success through sentiment rather than static numbers.

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