Software Spotlight30 Jun 2024

The $30 Million Press Release: How One Small Business Struck Gold

Are you tired of throwing money at ads that don't work? What if we told you there's a secret weapon that could land your small business in major publications like the Wall Street Journal - for a fraction of the cost? Meet Mickie Kennedy, the PR guru who's been helping small businesses hit the media jackpot since 1998. In this explosive interview, Kennedy spills the beans on how one simple press release landed a client a $30 million deal in Australia. But that's just the tip of the iceberg.

Kennedy reveals the shocking truth about what journalists really want, and it's not what you think. Forget everything you know about marketing - this interview will turn your strategy on its head. Learn why being controversial could be your ticket to media stardom, and discover the one element missing from your press releases that could make or break your coverage.

Plus, Kennedy shares the insider secrets on how to get your story in front of 10,000 journalists without breaking a sweat. Whether you're a tech startup or a local pizza joint, these press release hacks could be your golden ticket to business success. Don't miss out on this game-changing interview that could revolutionize your marketing strategy overnight!
Creators & Guests

Michael Bernzweig - Host

Ready to action this strategy?

Connect with this expert now for a complimentary strategy consult or exclusive offer.

https://summit.softwareoasis.com/activate-offers/

(Claim Your Offer / Schedule Consultation)

Apply to Present at our Live Events as an expert

https://experts.softwareoasis.com/expert-introductions

Get Your Networking Pass

https://experts.softwareoasis.com/executive-networking-pass

Claim your complimentary event pass and attend live:

https://bootcamps.softwareoasis.com/

https://summit.softwareoasis.com/

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(168)

Yakov Filippenko on the Power of Networking at Intch

Introduction Yakov Filippenko's journey and challenges launching Intch Importance of network connections in startup success The impact of the pandemic on professional networking Interview Yakov's i...

9 Okt 1h 15min

Arvind Parthasarathi on Building Resilient Cybersecurity with Cygnus

Introduction - Arvind Parthasarathi's journey from nonprofit to Cygnus - The global research initiative leading to Cygnus - Recorded live at Software Oasis AI Summit Interview - The chaos of cyber inc...

8 Okt 1h 21min

Vito Solimene on the Future of AI Security and Governance

Introduction Vito's career beginnings at JD Edwards Founding of Nextworld sparked by a reunion conversation The evolving role of platforms in enterprise software Interview Vito's journey from Rutge...

7 Okt 1h 19min

Bill Hewitt on Transforming Contract Management with Agentic Technology

Introduction Bill Hewitt's early career at Hyperion The role of data in enterprise applications Transition to contract lifecycle management Interview Bill's journey to Linksquares Understanding the...

5 Okt 1h 12min

Nishat Mehta on Transforming Legal Services with AI at Lexitas

Introduction - Nishat Mehta's unique career journey - Applying a coder's mindset to business challenges - The promise of AI in traditional industries Interview - Nishat's transition from data analytic...

2 Okt 1h 19min

Mike Romeri on Revolutionizing Supply Chains with Decision Intelligence

Introduction Overview of decision intelligence in supply chain management Importance of addressing data challenges Promise of empowering knowledge workers Interview Mike Romeri's insights on decisi...

30 Sep 1h 14min

Gidi Cohen on Revolutionizing Data Security with Bonfy.AI

Introduction Gidi Cohen's early start in tech Journey through startups and lessons learned Introduction to Bonfy.AI and its mission Interview Gidi's experience with the Israeli military and startup...

28 Sep 1h 16min

Blaine Dawson on Transforming Financial Onboarding with Worth AI

Introduction - Blaine Dawson's unique career path combining finance and human connection - The role of mentorship in Blaine's journey - Overview of Worth AI's impact on financial onboarding Interview ...

25 Sep 1h 7min