#54: Building the world’s fastest-growing boat brand with Saxdor CEO Erna Rusi
The Growth Pod25 Okt 2024

#54: Building the world’s fastest-growing boat brand with Saxdor CEO Erna Rusi

Saxdor is the world’s fastest-growing boat brand. We sat down with CEO Erna Rusi to discuss the journey to 100 million euros in revenue, scaling a team of over 600, driving innovation, and building a global brand. This podcast was recorded live at a Genero Growth Event. Learn more: https://saxdor.com/ https://generogrowth.com/ https://www.linkedin.com/in/erna-rusi-b677a25b/ (0:00) Introduction (0:45) Erna’s journey from telecom to boating CEO (3:11) The Steve Jobs of boating (5:07) Demand creation vs. demand capture (7:17) Managing the operational challenges of growing to 100 million euros (10:28) Capital efficiency and financial discipline (13:15) Building a strong team culture with 600 people (17:10) Global expansion, innovation, and customer experience (32:37) Being fast in actions and decisionmaking (34:30) The best and the worst parts of being a CEO

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Episoder(75)

#75 Sanna Suvanto-Harsaae - Posti's IPO, why CEOs fail, strategy mistakes, AI’s real impact

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Sanna Suvanto-Harsaae is one of the most respected business leaders in the Nordics, chairing companies like Finnair, Posti, and BoConcept. She returns for a third time to discuss good vs great leaders...

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#74 Axel Ahlström – robotics, industrial tech and the future of manufacturing in Europe

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Axel Ahlström sits at the intersection of manufacturing and technology. After working with major industrial companies in private equity, he co-founded Kvanted, a new 70M€ industrial deep tech VC fund....

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#73 From zero to 13.5M€: bootstrapping e-commerce with Ebike Center founder Timo Uotila

#73 From zero to 13.5M€: bootstrapping e-commerce with Ebike Center founder Timo Uotila

How do you profitably grow from zero to 13,5M€ in revenue, with just 20K€ in funding? We sat down to discuss this with Timo Uotila, who co-founded Ebike Center with his brother in 2023. We talk about ...

5 Feb 1h 3min

#72: How to build a winning e-com/consumer brand in 2026 with Aida Jammal

#72: How to build a winning e-com/consumer brand in 2026 with Aida Jammal

eEquity is one of the Nordics’ most active e-commerce investors. We sat down with partner Aida Jammal to discuss what it really takes to build a strong consumer brand in today’s market. We cover custo...

27 Nov 20251h 5min

#71: Kim Väisänen on growth, sales and investing

#71: Kim Väisänen on growth, sales and investing

Kim Väisänen co-founded and led Blancco, turning it into a global leader in data erasure software and 60M€ exit. Since then he’s made 140+ startup investments and helped countless companies grow as an...

6 Nov 20251h 8min

#70: From founder to investor with Tom Even Mortensen

#70: From founder to investor with Tom Even Mortensen

Tom took his first startup public as CEO, later held exec and board roles in PE-backed companies, and now invests in early-stage companies through Sandwater, the VC firm he founded and raised a 125M€ ...

23 Okt 20251h 4min

#69: Christoffer Järkeborn - building a 10 billion SEK business in technical installation

#69: Christoffer Järkeborn - building a 10 billion SEK business in technical installation

In just four years, Nimlas Group scaled from 1.5 to 10 billion SEK while maintaining strong profitability. CEO Christoffer Järkeborn joins us to discuss leadership, why profitability matters, managing...

9 Okt 20251h 11min

#68: Erik Modig - why ROI misleads, funnels fail, and what world-class CMOs do differently

#68: Erik Modig - why ROI misleads, funnels fail, and what world-class CMOs do differently

Erik Modig is a researcher, author, speaker, and entrepreneur. He returns to the podcast to discuss the death of the marketing funnel, the issues with ROI, what it really takes to build thought leader...

25 Sep 20251h 4min

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