Why I Called It the Comprehensive Copywriting Academy (Episode 2)

Why I Called It the Comprehensive Copywriting Academy (Episode 2)

As a company that teaches people how to write copy and how to build their copywriting careers and businesses, Comprehensive Copywriting Academy could have been called something like "Copywriting School" or "Copywriting Course."

But it was important to me that my students understood that this is a comprehensive program. It's not one of those programs that you get a course in how to write copy ... but then you don't know what to do with it.

Today's episode is a short solo episode as I dig into a little bit of history behind the name of the program and why it's so important to me to ensure you have everything you need to not only learn copywriting, but build a thriving career that you love.

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Episoder(344)

How the Pros Juggle Multiple Clients (Summer of Clients Series)

How the Pros Juggle Multiple Clients (Summer of Clients Series)

At some point in you career you WILL have multiple projects at the same time. For most of us who want to work full-time as copywriters, that is the goal! Many of you may be experiencing this already ...

19 Aug 30min

Teaching ESL and Copywriting Around the World - Andi's Story (Episode 290)

Teaching ESL and Copywriting Around the World - Andi's Story (Episode 290)

This episode isn't really about copywriting. It's about building your career around your life instead of the other way around. CCA student, copywriter, and ESL educator Andi is sharing how she's tak...

12 Aug 45min

Costly Lies Copywriters Tell Themselves (Summer of Clients Series)

Costly Lies Copywriters Tell Themselves (Summer of Clients Series)

Put a check next to any of these that you've thought: [ ] That business is too big to need my help. [ ] That business works with an agency already. [ ] They must have copywriters already. [ ] Solo...

5 Aug 27min

7 Reasons Clients Ignore Your Emails (Summer of Clients Series)

7 Reasons Clients Ignore Your Emails (Summer of Clients Series)

Sending lots of emails to potential clients, but never getting a response? As a business owner for 15+ years, I've received my fair of share of pitches (CCA students: you've seen some of the good and...

29 Jul 30min

The "Easy" Way to Land Clients Is Costing You (Summer of Clients Series)

The "Easy" Way to Land Clients Is Costing You (Summer of Clients Series)

Be honest with me for a sec: Have you ever said any of the following before reaching out to a client? "No one wants my pitches." "This is hard—and I'm just going to get a no." "This person doesn't ...

22 Jul 34min

Comedian, Copywriter, Actor, and Podcaster - Shelby's Story (Episode 289)

Comedian, Copywriter, Actor, and Podcaster - Shelby's Story (Episode 289)

Does it ever feel like someone’s trying to put you in a box? It can feel … constraining, to say the least. We all have multiple interests, and as our professional and personal lives increasingly get ...

15 Jul 41min

3 Keys to Unlimited (Really!) Copywriting Success (Episode 288)

3 Keys to Unlimited (Really!) Copywriting Success (Episode 288)

I know: the 3 keys to unlimited (really!) copywriting success sounds like a big promise. But we (really!) follow through on it. And frankly, these are the steps for success at anything, not just cop...

8 Jul 50min

Write Case Studies That Get Clients Clamoring to Work with You (Episode 287)

Write Case Studies That Get Clients Clamoring to Work with You (Episode 287)

Any guesses on the fastest way to make people believe what you’re selling? Show them proof. That’s exactly what case studies do. And it’s why case studies are one of the most valuable pieces of cop...

1 Jul 26min

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