The Number One Copywriting Spec Ad Mistake (Episode 19)

I don’t like to play favorites, but according to the data, one of our most-watched student stories of all time was with Adele and her now-husband Jake (you can watch that original episode right here)....

5 Nov 202541min

OK, if you’re honest with me, I’ll be honest with you: How many podcasts, emails, newsletters, trainings, etc.etc.etc. are on your “to listen/watch/read” list?  Last I checked, I had 103 podcast...

29 Okt 202523min

I need to get one thing out of the way: Elyse is the self-described president of the Slow Turtle Club™. If I were to give her a title, it’d be president of the Really-Cool Canadian Copywriters Club...

22 Okt 202553min

You may have heard me say that I only verrrrrry occasionally take on freelance clients. (Supporting students in the Comprehensive Copywriting Academy is my #1 job!) So, when I tell you this one ...

15 Okt 202548min

Imagine juggling full-time teaching, full-time parenting, and a five-year-long divorce. Exhausting doesn’t even begin to cover it.  That was Vikki’s reality until she realized one thing: no one wa...

8 Okt 202537min

If the thought of “showing up on social” makes you want to toss your phone out the window … you’re not alone. Here’s the truth: social media can help you grow your copywriting business—but not in the...

1 Okt 202534min

I have been just as burned out as the next person. Before I became a copywriter, I was working at a health club, but my mental health was at its lowest.  So, I related so deeply to Martin. Marti...

24 Sep 202536min

You’ve probably heard Mel Robbins’ “Let Them” theory by now. (If not, pick up a copy or get on your library’s waitlist—trust us, there’s a waitlist for good reason!) Let them underestimate you. Let ...

17 Sep 202528min