The Most Important Piece of Email Copy (Episode 27)

Any guesses on the fastest way to make people believe what you’re selling? Show them proof. That’s exactly what case studies do. And it’s why case studies are one of the most valuable pieces of cop...

1 Jul 26min

A client hires you for a “VIP day.” Suddenly, you’re tasked with: Kicking off the projectWriting a creative briefComing up with a strong conceptOutlining the copy Writing the copy (for how many deli...

24 Jun 27min

Raise your hand if you’ve ever thought any of the following: “It’s too late.”“I should have done that years ago.”“I’m too old now.” Well, where did that idea come from? If you’ve got 5, 10, 20+ year...

17 Jun 35min

Time to put on your business owner hat: Would you pay someone to clean your house?What about do your grocery shopping?What if someone could find clients for you? Would that be worth it for you? On t...

10 Jun 17min

How much does a banana cost for you? At Trader Joe’s they may be 26 cents (maybe a bit more for organic).  At Whole Foods they may be around 70 cents. But a banana costs relatively the same amount ...

3 Jun 37min

Do you love a to-do list as much as I do? I loooove a to-do list. Well, mostly I love checking things off that list.  But on this week’s Build Your Copywriting Business podcast episode, Kate and I ...

27 Mai 36min

Like many Comprehensive Copywriting Academy students, Caleb was a burnt out teacher looking for a different career. On this Build Your Copywriting Business podcast episode, he’s generously sharing ho...

20 Mai 31min

If you’re in the Comprehensive Copywriting Academy, you know this community is packed with talented, creative, smart, generous humans. One of those humans is Shelby Stockton. Shelby is a comic, copy...

13 Mai 51min