The "Easy" Way to Land Clients Is Costing You (Summer of Clients Series)
Be honest with me for a sec: Have you ever said any of the following before reaching out to a client? "No one wants my pitches." "This is hard—and I'm just going to get a no." "This person doesn't ...
22 Jul 0s
Comedian, Copywriter, Actor, and Podcaster - Shelby's Story (Episode 289)
Does it ever feel like someone’s trying to put you in a box? It can feel … constraining, to say the least. We all have multiple interests, and as our professional and personal lives increasingly get ...
15 Jul 41min
3 Keys to Unlimited (Really!) Copywriting Success (Episode 288)
I know: the 3 keys to unlimited (really!) copywriting success sounds like a big promise. But we (really!) follow through on it. And frankly, these are the steps for success at anything, not just cop...
8 Jul 50min
Write Case Studies That Get Clients Clamoring to Work with You (Episode 287)
Any guesses on the fastest way to make people believe what you’re selling? Show them proof. That’s exactly what case studies do. And it’s why case studies are one of the most valuable pieces of cop...
1 Jul 26min
Why VIP Days Make 0 Sense for Copywriters (Episode 286)
A client hires you for a “VIP day.” Suddenly, you’re tasked with: Kicking off the projectWriting a creative briefComing up with a strong conceptOutlining the copy Writing the copy (for how many deli...
24 Jun 27min
She Used Her Pet PR Background to Build Her Copywriting Business - Carol's Story (Episode 285)
Raise your hand if you’ve ever thought any of the following: “It’s too late.”“I should have done that years ago.”“I’m too old now.” Well, where did that idea come from? If you’ve got 5, 10, 20+ year...
17 Jun 35min
What if Someone Could Find Clients for You? (Episode 284)
Time to put on your business owner hat: Would you pay someone to clean your house?What about do your grocery shopping?What if someone could find clients for you? Would that be worth it for you? On t...
10 Jun 17min
Copywriting Pricing Guides Are Complete Garbage (Episode 283)
How much does a banana cost for you? At Trader Joe’s they may be 26 cents (maybe a bit more for organic). At Whole Foods they may be around 70 cents. But a banana costs relatively the same amount ...
3 Jun 37min
