Face Your Freelance Finance Fears - with Crystalynn Shelton (CPA) (Episode 146)

Face Your Freelance Finance Fears - with Crystalynn Shelton (CPA) (Episode 146)

As copywriters, we’re in control of the words but when it comes to the numbers, things can get a little intimidating. Like anything, numbers become less scary and hold less power over you when you face them head first—and then you can use that information to build an even more lucrative copywriting business!

Nicki and Kate are joined by Certified Public Accountant, small business advisor, and QuickBooks Top 100 ProAdvisor Crystalynn Shelton, who shares what numbers you need to know as a copywriter—and when you should start working with a pro who can do it for you.

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In-House Copywriter to Agency Copywriter - Catching Up with Kelsey (Episode 273)

In-House Copywriter to Agency Copywriter - Catching Up with Kelsey (Episode 273)

If you heard our first conversation with Kelsey then you already know she’s a bada** human. If you missed that conversation, I can’t even sum up all the insights she shares (so definitely check it ou...

25 Mar 39min

"Don't Believe Everything You Think": How to Track & Test Your Thoughts (Episode 272)

"Don't Believe Everything You Think": How to Track & Test Your Thoughts (Episode 272)

Even the MOST successful people have intrusive thoughts. Yes, influencers on Instagram who share their flawless-looking morning routines five times a week. Yes, Fortune 500 CEOs. Yes, the author wh...

18 Mar 41min

Meta Ads: the Biggest Opportunity for Copywriters Right Now (Episode 271)

Meta Ads: the Biggest Opportunity for Copywriters Right Now (Episode 271)

The biggest opportunity for copywriters right now? Meta ads. If you’re like, “But Nicki, haven’t Meta ads always been a big opportunity? And isn’t Facebook dying?” Yes and no. Yes, they’ve always ...

11 Mar 25min

Writing Inclusive Copy (Episode 270)

Writing Inclusive Copy (Episode 270)

Is your copy unintentionally alienating parts of its intended audience? We're getting tactical on this week's Build Your Copywriting Business podcast episode and digging into how you can keep your co...

4 Mar 21min

"Say Yes and Figure It Out Later" - Michelle's Story

"Say Yes and Figure It Out Later" - Michelle's Story

You know why copywriting is so fun? Once you understand the foundations, you unlock a superpower you have for the rest of your life. 🦸 Features vs. benefits, clear CTAs, how the audience and medium...

25 Feb 36min

Mistaking "Ease" For "Security" (Episode 268)

Mistaking "Ease" For "Security" (Episode 268)

The other day, Kate and I were talking about the reasons why we like working on staff versus freelancing. Candidly, Kate told me that being on staff can sometimes feel easier (don't worry, I asked he...

18 Feb 18min

Beyond Translation: Truly Connecting with Hispanic Audiences - Ceci's Story

Beyond Translation: Truly Connecting with Hispanic Audiences - Ceci's Story

Are you (unintentionally) alienating your audience? Kate and I had the pleasure of sitting down with Comprehensive Copywriting Academy student and bilingual copywriter Ceci and WOW!  This episode of...

11 Feb 35min

How to Trust Your Copywriting Gut (Episode 266)

How to Trust Your Copywriting Gut (Episode 266)

When self-doubt is loud, it’s hard to tell whether discomfort is fear or intuition. That’s why learning to tell the difference is so important—in life … and, in this case, copywriting. So, Kate ...

4 Feb 37min

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