Anny Le Wilson: Digital Leads and the challenges that brokers face.

In this interview, we speak with Anny Le Wilson, the Chief Revenue Officer of Joust, to discuss the topic of digital leads.

We begin the conversation by exploring what Joust has brought to the market over the past two years. Unfortunately, their offerings were often misunderstood by the market, with the focus primarily on their cheapest option rather than their superior "exclusive Leads" product which was more expensive. The adage "you get what you paid for" comes to mind here. The cheaper product will be phased out, as they recognised that it not only received unfavorable reviews from brokers but also provided a subpar customer journey for the individuals themselves.

This isnt uniquely a Joust thing, many brokers often attempt to purchase or acquire leads at the lowest possible cost, sometimes even resorting to overseas lead generation businesses that lack representatives in Australia. However, they frequently express dissatisfaction when these leads turn out to be unresponsive.

Lead generation businesses, in general, tend to have a poor reputation. But is the issue truly with the quality of the leads, or is it simply because brokers are not prepared to make immediate contact with the customers on the other end? By the time brokers eventually reach out to the leads, several hours may have passed, increasing the likelihood of dismissing a potentially valuable lead as insignificant.

As they grandfather one product they will be introducing a new one - leads that undergo a "warmed" handover, which, in theory, should significantly enhance the conversion rates compared to conventional methods prevalent in the market. Rather than simply sending an email or a list of leads to the broker, this new approach aims to establish a closer connection with the leads, thereby increasing the likelihood of successful conversions.

To find out more, click https://www.joust.com.au/partnership-opportunity.