Are You Skipping This Crucial Copywriting Step? (Episode 291)
In addition to your creative brief (that you need for every project), you need to start with this step—before your fingers even hit your keyboard to write copy. Too many copywriters skip this step an...
2 Sep 27min
What Working Copywriters Wish They'd Known Sooner (Summer of Clients Series)
When you’re just starting out in your copywriting career (or even just considering this as a career path), it’s hard to feel confident when you might not have landed any clients or work yet. That me...
26 Aug 46min
How the Pros Juggle Multiple Clients (Summer of Clients Series)
At some point in you career you WILL have multiple projects at the same time. For most of us who want to work full-time as copywriters, that is the goal! Many of you may be experiencing this already ...
19 Aug 30min
Teaching ESL and Copywriting Around the World - Andi's Story (Episode 290)
This episode isn't really about copywriting. It's about building your career around your life instead of the other way around. CCA student, copywriter, and ESL educator Andi is sharing how she's tak...
12 Aug 45min
Costly Lies Copywriters Tell Themselves (Summer of Clients Series)
Put a check next to any of these that you've thought: [ ] That business is too big to need my help. [ ] That business works with an agency already. [ ] They must have copywriters already. [ ] Solo...
5 Aug 27min
7 Reasons Clients Ignore Your Emails (Summer of Clients Series)
Sending lots of emails to potential clients, but never getting a response? As a business owner for 15+ years, I've received my fair of share of pitches (CCA students: you've seen some of the good and...
29 Jul 30min
The "Easy" Way to Land Clients Is Costing You (Summer of Clients Series)
Be honest with me for a sec: Have you ever said any of the following before reaching out to a client? "No one wants my pitches." "This is hard—and I'm just going to get a no." "This person doesn't ...
22 Jul 34min
Comedian, Copywriter, Actor, and Podcaster - Shelby's Story (Episode 289)
Does it ever feel like someone’s trying to put you in a box? It can feel … constraining, to say the least. We all have multiple interests, and as our professional and personal lives increasingly get ...
15 Jul 41min
