SPI 833: Dos and Don’ts of a Successful Rebrand with Charli Prangley

SPI 833: Dos and Don’ts of a Successful Rebrand with Charli Prangley

#833 The brand we envision when we first start is often not what we end up building in the long run. As our mission evolves, rebranding to reflect our growth can be a strategic game-changer. But how do we avoid the mistakes that cause more harm than good? Listen in on this episode to find out! I'm chatting with Charli Prangley today. She is an incredible design expert and the creative director at Kit, formerly known as ConvertKit. Our discussion is packed with actionable information on how to pull off a successful rebranding, so don't miss out! Charli and I dive into everything from choosing a new name and color scheme to reflect your brand to zeroing in on the right copy and messaging for your audience. Tune in because you'll learn the questions to ask and the tests to run to ensure your rebrand hits home! Show notes and more at SmartPassiveIncome.com/session833.

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Episoder(932)

SPI 777: Making More Sales and Talking Funnels with Ben Harris from ClickFunnels

SPI 777: Making More Sales and Talking Funnels with Ben Harris from ClickFunnels

#777 How do we sell more of our products? Essentially, what are the top strategies to get new leads and convert them into customers? Also, which tactics have stopped working, and where do we invest ou...

17 Apr 202439min

SPI 776: The Perfect Bonus Sandwich

SPI 776: The Perfect Bonus Sandwich

#776 Businesses often use bonuses to sweeten the deal on what they're selling. Done well, this can be a great strategy to attract more customers. But when do the extras you offer start working against...

12 Apr 202415min

SPI 775: What You Need to Know Before Creating Software For Your Audience

SPI 775: What You Need to Know Before Creating Software For Your Audience

#775 Selling a piece of software you've created and grown can be a massive windfall. But where do you start if you have an idea for a tool or service but can't write any code? What do you need to know...

10 Apr 202454min

SPI 774: If I Had $1000 and Started Over...

SPI 774: If I Had $1000 and Started Over...

#774 I get asked this all the time—if I were starting over with $1000 to invest in an online business, what would I do? And here's my answer—I would go offline. This always surprises people, but the a...

5 Apr 202413min

SPI 773: How to Write GREAT Copy in Today's World with Ray Edwards

SPI 773: How to Write GREAT Copy in Today's World with Ray Edwards

#773 How effective is the marketing copy around your products? For many entrepreneurs, this is one of the aspects of online business they struggle with the most. And the truth is, there are no shortcu...

3 Apr 202450min

SPI 772: My Next Software Build Starts Here (Follow Along)

SPI 772: My Next Software Build Starts Here (Follow Along)

#772 Regular listeners know I love bringing you along for the journey as I start new projects. Listen in to get a first glimpse at the software venture I hope will provide a game-changing solution for...

29 Mar 202420min

SPI 771: How to Consistently Create Videos to Grow Your Business with Caleb Wojcik

SPI 771: How to Consistently Create Videos to Grow Your Business with Caleb Wojcik

#771 What comes to mind when you think about recording video? Many people let their aversion to being on camera hurt the growth of their brands. Still, we all know we need to get comfortable with this...

27 Mar 202445min

SPI 770: So You Just Hired Someone? What's Next?

SPI 770: So You Just Hired Someone? What's Next?

#770 Making your first hire is a massive step in your entrepreneurial journey! If you're onboarding your first employee or contractor or need a refresher on being an effective team leader, listen in b...

22 Mar 202415min

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