Radio ITVT: Michael Strober, EVP of Client Strategy & Ad Innovation, Turner
Televisionation1 Feb 2018

Radio ITVT: Michael Strober, EVP of Client Strategy & Ad Innovation, Turner

ITVT is pleased to present an audio recording of the TVOT NYC 2017 keynote by Michael Strober, EVP of Client Strategy and Ad Innovation at Turner and Co-Head of Turner Ignite. The session was described in the show brochure as follows:

"The future of media and advertising will become what we imagine--and it will happen with unprecedented speed. We have the potential to realize exponentially better outcomes for consumers, advertisers and media companies by reimagining the purpose, form and measurement of advertising. Join Michael Strober, EVP of Client Strategy and Ad Innovation at Turner, for an exploration of our journey, and the things we can and should do now to transform the advertising value equation."

(Note: the next TV of Tomorrow Event, TVOT SF 2018, will take place June 13th-14th in San Francisco. Tickets are currently available at the Super-Early-Bird rate of $775, representing a 40% discount on the full price. Purchase your tickets here.)

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(588)

TVOT NYC 2024: Overcoming Fragmentation

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TVOT NYC 2024: But What Can AI Do for Me Now

TVOT NYC 2024: But What Can AI Do for Me Now

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30 Jan 202534min

TVOT NYC 2024: Branded Entertainment

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SUMMARYThe panel discussed the evolution of branded entertainment, emphasizing the need for a balance between creative content and brand messaging. Key ingredients for success include a compelling ide...

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TVOT NYC 2024: The AI_TV Content Connection

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TVOT NYC 2024: Monetizing Connected TV - Chris Pfaff

TVOT NYC 2024: Monetizing Connected TV - Chris Pfaff

TOPICSThe key topics discussed in the conversation include: monetizing connected TV, innovations in CTV advertising, challenges and opportunities in CTV, live sports and personal shopping on CTV, and ...

29 Jan 202538min

Talk Back to Television: Cognizant’s Gabriel Berger on What’s Wrong in Media and Entertainment

Talk Back to Television: Cognizant’s Gabriel Berger on What’s Wrong in Media and Entertainment

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15 Des 20229min

Televisionation: Director and Writer, Sheldon Epps, on His New Book and His New Project for BET+

Televisionation: Director and Writer, Sheldon Epps, on His New Book and His New Project for BET+

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Talk Back to Television: Next Media Partners’ Gerard Kunkel on the Metaverse

Talk Back to Television: Next Media Partners’ Gerard Kunkel on the Metaverse

December 1, 2022Talk Back To Television welcomes Gerard Kunkel, Founder and Managing Partner of Next Media Partners, LLC. Gerard appears IRL (In Real Life) to continue the conversation we started with...

15 Des 20227min

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