Radio ITVT: Televisionation: Scott Schiller, Global Chief Commercial Officer, ENGINE
Televisionation1 Apr 2020

Radio ITVT: Televisionation: Scott Schiller, Global Chief Commercial Officer, ENGINE

ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring how the advanced/interactive-TV industry is responding to the Covid-19 crisis.

This episode features Scott Schiller, Global Chief Commercial Officer of ENGINE, a global media and marketing services company. Schiller, a co-founder of the IAB, joined the company last month. He was previously EVP of Advertising and Client Partnerships at NBCUniversal.

Among other things, Schiller discusses the future of the Upfronts; shares his thoughts on the potential impact of the Covid-19 crisis on streaming services, advertising formats, live sports, news operations, brands and other elements of the television ecosystem; envisions the future of measurement, data and attribution; and identifies the ways in which he believes the television and advertising industries must adapt and evolve going forward.

(Note: If you would like to share your thoughts on how the Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)

SPONSORS WELCOME!

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Episoder(588)

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TVOT NYC 2024: But What Can AI Do for Me Now

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30 Jan 202534min

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TVOT NYC 2024: Monetizing Connected TV - Chris Pfaff

TVOT NYC 2024: Monetizing Connected TV - Chris Pfaff

TOPICSThe key topics discussed in the conversation include: monetizing connected TV, innovations in CTV advertising, challenges and opportunities in CTV, live sports and personal shopping on CTV, and ...

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Televisionation: Director and Writer, Sheldon Epps, on His New Book and His New Project for BET+

November 29, 2022ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry.This episode features writer and director, S...

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15 Des 20227min

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