Televisionation: PART 1 – Comscore Update with CRO, Michael Vinson
Televisionation7 Mar 2022

Televisionation: PART 1 – Comscore Update with CRO, Michael Vinson

ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry. This episode features interviews with three senior executives from measurement company, Comscore: Chief Research Officer, Michael Vinson; CEO and Executive Chairman, Bill Livek; and Chief Commercial Officer, Chris Wilson. Among other things, Vinson discusses the difficulties inherent to audience measurement even with today’s digital technologies, explains how Comscore attempts to overcome those difficulties, and outlines how the company seeks to drive innovation. Livek, meanwhile, explains how he believes Comscore is differentiated in the measurement space, how the the company has adapted to the post-Covid environment, how it is embracing opportunities for greater transparency, innovation and collaboration, how it approaches the issue of attribution, and more. And finally Wilson discusses Comscore’s recently announced deal with Google to provide deduplicated connected-TV measurement for YouTube and YouTube TV.

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Episoder(588)

TVOT NYC 2024: Overcoming Fragmentation

TVOT NYC 2024: Overcoming Fragmentation

AUDIO: The audio is a bit quiet at the beginning and elsewhere, but it is audible. This is usually due to the fact that some speakers don't hold their mic close enough to their mouth!SUMMARYThe discus...

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TVOT NYC 2024: But What Can AI Do for Me Now

TVOT NYC 2024: But What Can AI Do for Me Now

SUMMARYThis discussion at TVOT NYC 2024 focused on practical AI applications in the media and entertainment industry. Key points included using AI to enhance video content creation, such as increasing...

30 Jan 202534min

TVOT NYC 2024: Branded Entertainment

TVOT NYC 2024: Branded Entertainment

SUMMARYThe panel discussed the evolution of branded entertainment, emphasizing the need for a balance between creative content and brand messaging. Key ingredients for success include a compelling ide...

30 Jan 202524min

TVOT NYC 2024: The AI_TV Content Connection

TVOT NYC 2024: The AI_TV Content Connection

TOPICSThe key topics discussed in the conversation include: AI, TV content, interactive content, generative AI, AI-powered filmmaking, democratizing content creation, AI as a tool in the creative proc...

29 Jan 202530min

TVOT NYC 2024: Monetizing Connected TV - Chris Pfaff

TVOT NYC 2024: Monetizing Connected TV - Chris Pfaff

TOPICSThe key topics discussed in the conversation include: monetizing connected TV, innovations in CTV advertising, challenges and opportunities in CTV, live sports and personal shopping on CTV, and ...

29 Jan 202538min

Talk Back to Television: Cognizant’s Gabriel Berger on What’s Wrong in Media and Entertainment

Talk Back to Television: Cognizant’s Gabriel Berger on What’s Wrong in Media and Entertainment

December 15, 2022Talk Back to Television welcomes our friend Gabriel Berger, Head of Media and Entertainment Industry Solutions for Cognizant. As we all know, Cognizant helps companies modernize techn...

15 Des 20229min

Televisionation: Director and Writer, Sheldon Epps, on His New Book and His New Project for BET+

Televisionation: Director and Writer, Sheldon Epps, on His New Book and His New Project for BET+

November 29, 2022ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry.This episode features writer and director, S...

15 Des 202232min

Talk Back to Television: Next Media Partners’ Gerard Kunkel on the Metaverse

Talk Back to Television: Next Media Partners’ Gerard Kunkel on the Metaverse

December 1, 2022Talk Back To Television welcomes Gerard Kunkel, Founder and Managing Partner of Next Media Partners, LLC. Gerard appears IRL (In Real Life) to continue the conversation we started with...

15 Des 20227min

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