European Speechwriters21 Okt 2014

Willi Vogler - The German Speechwriting Culture

Speechwriters & Business Communicators Conference 2014, Thursday, 3 April 2014, Oxford. Willi is a founder member of the German speechwriters association, Verband der Redenschreiber deutscher Sprache, launched in 1998 by the former speechwriter to Chancellor Helmut Schmidt, Thilo von Trotha. A trained journalist, he changed to public relations in 1968, working in managerial positions at British Airways, Lufthansa and EADS in Germany. In 1990 he became speechwriter to the newly elected Lufthansa CEO, assisting him to implement the airline’s major transformation and privatization process in the nineties. Speeches for executives of a variety of industries such as furniture, pharmaceutical, logistics, airports and a business development authority have been part of his freelance work as a communications consultant. As a “VRdS envoy”, he will train a spotlight on speechwriting traditions in his country together with the aims and purpose of his association.

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Episoder(166)

The Art of Listening

Former BBC journalist Steve Rawling talks about how speechwriters can learn from listening at the European Speechwriter Network conference in Oxford March 2025.

12 Sep 202546min

A Speech in Memory of Dr Max Atkinson

Simon Atkinson from IPSOS delivers a speech remembering the great public speaking consultant and speechwriter Dr Max Atkinson.

12 Sep 202533min

In Praise of Populism

Professor Michael Burke from Utrecht University discusses the relationship between populism and democracy at the European Speechwriter Network conference in Oxford March 2025.

12 Sep 202530min

The Demagogic Genius of Donald Trump

Journalist, Kevin Toolis, gives an analysis of the rhetoric of Donald Trump at the European Speechwriter Network conference in Oxford March 2025.

12 Sep 202530min

The Language of Evil

Guy Doza talks about his new book, The Language of Evil, How dictators manipulate the masses and wield power through words.

12 Sep 202515min

Does European Speechwriting have a Future?

European Commission Speechwriter, Daniel Mouqué, provides a rousing speech in favour of the European Union.

12 Sep 202523min

Brian Jenner on AI (BBC World Service)

Brian Jenner spoke about the influence of AI on speechwriting on the BBC.

12 Sep 20255min

Obama speechwriter, Sarada Peri, in conversation with Jess Cunniffe

23rd European Speechwriter Network Conference, 17-19 April 2024 at Robinson College/Sidney Sussex College, Cambridge. Sarada was Special Assistant to the President and Senior Speechwriter for Presiden...

17 Mai 202458min