Inside The Marketing Machine Of Billion-Dollar Presidential Campaigns

Inside The Marketing Machine Of Billion-Dollar Presidential Campaigns

Episode 644: Shaan Puri ( https://x.com/ShaanVP ) talks to author and political campaign expert Sasha Issenberg ( https://x.com/sissenberg ) about the marketing machine behind presidential elections. — Show Notes: (0:00) The malarky factory and The Harm Index (18:55) Trump's 2016 playbook (28:18)Kamala's viral clip factory (32:35) Who’s running a better 2024 campaign? (35:04) What is Elon's role in Trump's campaign (38:31) The lopsided downside of doorknocks (42:25) Deepfakes and new tools in campaigning (45:58) "The podcast election" (50:00) The new playbook for winning in the age of meme wars (54:15) Most mis-priced opportunity in elections — Links: • Sasha Issenberg - https://www.sashaissenberg.com/ • The Victory Lap - https://www.amazon.com/Victory-Lab-Science-Winning-Campaigns/dp/0307954803 • The Lie Detectives - https://www.amazon.com/Lie-Detectives-Playbook-Elections-Disinformation/dp/B0CFN6WM3Y — Check Out Shaan's Stuff: Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it’s called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

Episoder(859)

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#59 - YC Demo Day Startups, Airbnb Survival & Teachable Acquisition

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#58 - How To Navigate The Upcoming Depression

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#57 - Corona Business Ideas, Stock Buybacks & Recession Proof Businesses

#57 - Corona Business Ideas, Stock Buybacks & Recession Proof Businesses

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#56 - The Recession Proof Skill Sets

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15 Mar 202040min

#55 - Lead Gen Businesses, Islamic Finance & COVID-19 Virality

#55 - Lead Gen Businesses, Islamic Finance & COVID-19 Virality

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#54 - Atrium Closing Down, B2B Gifting & Curly Girl Hair

#54 - Atrium Closing Down, B2B Gifting & Curly Girl Hair

Sam (@thesamparr) and Shaan (@shaanvp) talk ideas, news, trends and businesses. We've partnered with Rippling! The startup that gives you back your time from payroll to employee compliance, making it ...

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#53 - Nicotine Gum, Dating Apps For The Elderly & Tax on Vested Shares

#53 - Nicotine Gum, Dating Apps For The Elderly & Tax on Vested Shares

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#52 - AI Teachers, Deskless Workforce & The Passion Economy with Zak Kukoff

#52 - AI Teachers, Deskless Workforce & The Passion Economy with Zak Kukoff

Sam (@thesamparr) and Shaan (@shaanvp) talk ideas, trends and businesses. We're joined by Zak Kukoff (@ZCK), a 25 year old VC of $500M Emergence Capital (emcap.com) who's home runs have been Zoom, Sal...

1 Mar 202055min

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