Inside The Marketing Machine Of Billion-Dollar Presidential Campaigns

Inside The Marketing Machine Of Billion-Dollar Presidential Campaigns

Episode 644: Shaan Puri ( https://x.com/ShaanVP ) talks to author and political campaign expert Sasha Issenberg ( https://x.com/sissenberg ) about the marketing machine behind presidential elections. — Show Notes: (0:00) The malarky factory and The Harm Index (18:55) Trump's 2016 playbook (28:18)Kamala's viral clip factory (32:35) Who’s running a better 2024 campaign? (35:04) What is Elon's role in Trump's campaign (38:31) The lopsided downside of doorknocks (42:25) Deepfakes and new tools in campaigning (45:58) "The podcast election" (50:00) The new playbook for winning in the age of meme wars (54:15) Most mis-priced opportunity in elections — Links: • Sasha Issenberg - https://www.sashaissenberg.com/ • The Victory Lap - https://www.amazon.com/Victory-Lab-Science-Winning-Campaigns/dp/0307954803 • The Lie Detectives - https://www.amazon.com/Lie-Detectives-Playbook-Elections-Disinformation/dp/B0CFN6WM3Y — Check Out Shaan's Stuff: Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it’s called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

Episoder(832)

#220 - 12 Startups That Can Make You a Millionaire (Sara's List)

#220 - 12 Startups That Can Make You a Millionaire (Sara's List)

In this episode Sam (@theSamParr) and Shaan (@ShaanVP) update "Sara's List". This was a list of companies Sam and his wife created 5 years ago when she was looking for a job. What was the criteria? Th...

17 Sep 202147min

#219 - How to Make Billions with a Niche DTC Clothing Line

#219 - How to Make Billions with a Niche DTC Clothing Line

In this episode Shaan (@ShaanVP) reveals the creation of the first My First Million NFT. Sam (@theSamParr) and Shaan also talk about Laird Hamilton's Superfood company, whether people should lie more,...

15 Sep 202159min

#218 - Why You Should Take a Think Week Like Bill Gates

#218 - Why You Should Take a Think Week Like Bill Gates

[Updated] In this episode Sam (@theSamParr) and Shaan (@ShaanVP) talk about what Shaan has learned over the last week by taking a Bill Gates-inspired week off to dive deep into crypto. They also talk ...

10 Sep 20211h 24min

#217 - Why Direct-to-Consumer Companies Are Awesome to Own

#217 - Why Direct-to-Consumer Companies Are Awesome to Own

In this episode Shaan (@ShaanVP) and Sam (@theSamParr) debate the merits of owning and operating a direct-to-consumer e-commerce business. Shaan breaks down some of the basic ins-and-outs you should l...

8 Sep 20211h 3min

#216 - Why Today Is the Day to Ask For a Raise

#216 - Why Today Is the Day to Ask For a Raise

In this episode Shaan (@ShaanVP) shares why you should ask for that raise and Sam (@theSamParr) pokes holes in the $75K happiness study. They also debate whether it is better to own the entirety of a ...

3 Sep 20211h 4min

#215 - What Venture Capital Will Look Like in the Future

#215 - What Venture Capital Will Look Like in the Future

In this episode Shaan (@ShaanVP) and Sam (@theSamParr) predict what venture capital will look like in the future. Shaan breaks down the different ways someone can win as a VC and also explains how SPA...

1 Sep 20211h 16min

SPECIAL: The Tools in the Solo Creator Toolbox

SPECIAL: The Tools in the Solo Creator Toolbox

This special episode is a crosspost from the Indie Hackers Podcast with Courtland Allen. Sam and Shaan were interviewed by Courtland a few months ago and they gave a behind-the-scenes look at how they...

31 Aug 20211h 12min

#214 with Ramit Sethi - Why You Should Have a Diversified Investment Portfolio

#214 with Ramit Sethi - Why You Should Have a Diversified Investment Portfolio

In this episode Sam (@theSamParr) and Shaan (@ShaanVP) are joined by Ramit Sethi (@ramit), the founder of I Will Teach You To Be Rich. They start off talking about course businesses and Ramit shares w...

27 Aug 20211h 24min

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