Inside The Marketing Machine Of Billion-Dollar Presidential Campaigns

Inside The Marketing Machine Of Billion-Dollar Presidential Campaigns

Episode 644: Shaan Puri ( https://x.com/ShaanVP ) talks to author and political campaign expert Sasha Issenberg ( https://x.com/sissenberg ) about the marketing machine behind presidential elections. — Show Notes: (0:00) The malarky factory and The Harm Index (18:55) Trump's 2016 playbook (28:18)Kamala's viral clip factory (32:35) Who’s running a better 2024 campaign? (35:04) What is Elon's role in Trump's campaign (38:31) The lopsided downside of doorknocks (42:25) Deepfakes and new tools in campaigning (45:58) "The podcast election" (50:00) The new playbook for winning in the age of meme wars (54:15) Most mis-priced opportunity in elections — Links: • Sasha Issenberg - https://www.sashaissenberg.com/ • The Victory Lap - https://www.amazon.com/Victory-Lab-Science-Winning-Campaigns/dp/0307954803 • The Lie Detectives - https://www.amazon.com/Lie-Detectives-Playbook-Elections-Disinformation/dp/B0CFN6WM3Y — Check Out Shaan's Stuff: Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it’s called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

Episoder(848)

#112 - Why Buying Businesses Is Better Than Starting Them and The Mad Genius of Kanye West

#112 - Why Buying Businesses Is Better Than Starting Them and The Mad Genius of Kanye West

Sam Parr (@theSamParr) and Shaan Puri (@ShaanVP) shoot the wind on today’s pod. In today’s episode you’ll hear: Sam asks Shaan what he’s learned about working at a big company and what he can apply to...

18 Sep 202052min

#111 - Sam Parr Returns: The Scheme King is Back

#111 - Sam Parr Returns: The Scheme King is Back

Sam Parr (@theSamParr) is back with Shaan Puri (@ShaanVP) on the pod today after a leave of absence from the show. In today’s episode you’ll hear: Shaan and Sam talk about Sam’s medical condition and ...

16 Sep 202052min

#110 with Kat Cole - Ideas From the Head of a $4B+ Business

#110 with Kat Cole - Ideas From the Head of a $4B+ Business

Shaan Puri (@ShaanVP) hosts the pod today with guests Kat Cole (@KatColeATL) COO & President of Focus Brands. In today's episode you'll hear: (00:56) Kat introduce herself and the company she leads --...

11 Sep 202053min

#109 with Jonathon Barkl - The Founder of AirGarage Jams Out on Ideas

#109 with Jonathon Barkl - The Founder of AirGarage Jams Out on Ideas

Shaan Puri (@ShaanVP) hosts the pod today with guests Jonathon Barkl (@jonathonbarkl). In today's episode you'll hear (2:40) the opportunities in improving the business insurance process, (9:00) impro...

9 Sep 202050min

#108 with Ben Gilbert and David Rosenthal - Brainstorming with the Acquired Podcast

#108 with Ben Gilbert and David Rosenthal - Brainstorming with the Acquired Podcast

Shaan Puri (@ShaanVP) hosts the pod today with guests Ben Gilbert (@gilbert) and David Rosenthal (djrosent) from the Aquired podcast (@acquiredfm). In today’s episode you’ll hear: Shaan asks Ben and D...

7 Sep 20201h 28min

#107 with Chris Bakke - This Serial Entrepreneur is an Idea Machine

#107 with Chris Bakke - This Serial Entrepreneur is an Idea Machine

Shaan Puri (@ShaanVP) hosts the pod today with guest Chris Bakke (@ChrisJBakke) an early employee at Bank Juice, which sold to Zillow. In today’s episode you’ll hear: Chris gives his background and ho...

4 Sep 202056min

#106 - The Q&A Special: We Answer Your Questions Live

#106 - The Q&A Special: We Answer Your Questions Live

Today’s episode is a Q&A from the archives. Sam Parr (@theSamParr) and Shaan Puri (@ShaanVP) host a Q&A on the one year anniversary of Trends. In today’s episode you’ll hear: Sam talks through how to ...

2 Sep 20201h 19min

#105 with Avlok Kohli and Xavier Helgesen - Leading AngelList Ventures and Buying Businesses Like Berkshire Hathaway

#105 with Avlok Kohli and Xavier Helgesen - Leading AngelList Ventures and Buying Businesses Like Berkshire Hathaway

Today’s episode is a double header. Sam Parr (@theSamParr) is out today, so Shaan Puri (@ShaanVP) hosts the pod today with two guests Xavier Helgesen (@XavierHelgesen) Co-CEO of Enduring Ventures and ...

28 Aug 20201h 49min

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