Why TikTok Went Silent

Why TikTok Went Silent

Thousands of songs have disappeared from TikTok in recent months as music giant Universal Music Group, or UMG, has pulled its catalog from the app. UMG claims that TikTok is a music platform, and that TikTok needs to pay more to license its music. TikTok claims they're a marketing platform that helps labels promote their artists. But while the two sides argue over contract negotiations for licensing music on the video platform, many artists are left scrambling.


Guest: Ethan Millman, staff writer at Rolling Stone covering the music industry.


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