Sales & Marketing: How to Sell Your Science Without Selling Out
In this episode of Talk Life Science Marketing Analysis, host Laura Browne is joined by her friend and colleague Jeff Kiplinger of Selling Science, member of Capital Region Chamber and author of the A...
12 Jan 202432min
Driving Sales with Analytical Instrumentation Marketing: The Importance of Alignment Around a Single Mission
On the latest episode of the Talk Life Sciences Marketing Analysis podcast, host Laura Browne is joined by Jeff Zonderman, the senior vice president of Bruker Applied Mass Spectrometry. Laura and Jeff...
12 Okt 202330min
Cracking the Code: Uniting Sales & Marketing Teams in the World of Science with Data-Driven Strategies
In the latest episode of the Talk Life Sciences podcast, host Laura Browne is joined by Andy Bertera, the Executive Director of Marketing and Sales at New England BioLabs. The long-ranging conversatio...
25 Mai 202336min
How To Get More Budget For Life Science Marketing: Using Marketing ROI To Your Advantage
The Talk Life Sciences podcast is back. This time, host Laura Browne is joined by Hrissi Samartzidou of Thermo Fisher. Together, they’ll discuss the ins and outs of modern marketing, breaking down Hri...
8 Mar 202333min
What Every Data Scientist Wishes Marketers Knew
For our latest episode, I am delighted to keep the discussion in-family, as I am joined by a Covalent Bonds’ data scientist and a former data analyst, who discuss what every marketer should know when ...
4 Aug 202235min
Life Science Marketing Can Be A Science
We are thrilled to be back with a brand-new episode of the Talk Life Science Marketing Analysis podcast, and even more thrilled to feature my good friend Michael Allen, VP of Marketing at Metrohm, as ...
24 Feb 202234min
Failure Is A Temporary Stop On The Road To Success
The latest episode of our podcast ‘Talk Life Science Marketing Analysis’ is available for download. This episode was recorded just prior to the Coronavirus outbreak and discusses topics that have beco...
27 Mar 202039min
