GovComms: The Future of Government Communication20 Nov 2017

InTransition 138: Building strong relationships with your audience, with Trevor Young

A veteran in the world of marketing and content creation, Trevor Young joins us this week to talk about the changes he’s observed in his 25-year marketing career. While the internet has made it easier for people to communicate, the daily saturation of content in people’s lives means it’s becoming harder and harder to break through the noise.

In this episode, Trevor provides us with ways to do just that; break through the noise and engage a following. His tips include finding what interests your audience, then building your skill set to meet those interests and specialising as required, to make your relationship with your audience a successful one.

Like our host David, Trevor is one of the old dogs in the industry, busy teaching us all the new tricks. There’s a lot we can learn from those communicators who began their careers at the dawn of the internet, and this podcast is a rare insight into those times.

Listen to two old friends discuss the past and future of content.

Discussed in this podcast:

How to build strong relationships with your audience
The growing noise in marketing and how to avoid it
Connecting PR with content marketing
It’s a competition for people’s attention
How to get people to listen, and stay listening
Why storytelling is such a crucial element in engaging your audience
Ways you can get creative with your approach to content creation
The future generation of comms professionals: more prepared than ever
Generalise your skills, then specialise
Learning from experience – want to give advice about podcast? Make a podcast. Want to provide tips for blogs? Start your own blog.

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