Ep #23: Using storytelling to communicate effectively, with Shawn Callahan

Ep #23: Using storytelling to communicate effectively, with Shawn Callahan

Shawn Callahan is the founder of Anecdote and one of the world’s leading business storytelling teachers and advisors.

He started his career in technology with companies including Oracle and IBM, before he founded Anecdote in 2004.

Anecdote helps leaders and sellers be better oral storytellers and assists corporations deliver on their strategies using stories.

Most recently Shawn published his book PUTTING STORIES TO WORK. At its heart, this book provides a process for becoming a good business storyteller.

Discussed in this episode:

  • Why storytelling is an effective communication approach
  • What makes a good story
  • Three focus areas for organisations to use storytelling
  • How you can become better at telling stories in an organisational setting
  • How to decide what information you should put in a story
  • Why you should never use the word story
  • How to measure the impact of the value of storytelling in your organisation

Hosted on Acast. See acast.com/privacy for more information.

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(362)

EP#193: Building KPIs leaders can trust with Stacey Barr

EP#193: Building KPIs leaders can trust with Stacey Barr

Measurement should make our work clearer, not harder. Host David Pembroke is joined by Stacey Barr, a specialist in organisational performance, measurement and evidence-based leadership, to unpack why...

3 Jul 58min

EP#192: When AI moves faster than truth — with Sree Srinivasan

EP#192: When AI moves faster than truth — with Sree Srinivasan

When technology speeds up, trust and truth are put under pressure. Host David Pembroke is joined by Sree Srinivasan, who reflects on what he learnt broadcasting daily from New York during the early da...

28 Mai 47min

EP#191: Storytelling for trust in the AI era

EP#191: Storytelling for trust in the AI era

Government comms has shifted from crafting messages to shaping meaning in a fast-moving digital world. Host David Pembroke is joined by Brenda Duran, director of external affairs at LA County’s Justic...

1 Mai 1h

EP#190: Act to Decide — Why Governments Need to Act on AI Now

EP#190: Act to Decide — Why Governments Need to Act on AI Now

Governments cannot afford to keep talking about AI as a future challenge when citizens are already expecting better, faster, and more human-centred services. In this episode of GovComms, David Pembrok...

2 Apr 44min

EP#189: The “So What” Problem — Turning Numbers into Insight (and Action)

EP#189: The “So What” Problem — Turning Numbers into Insight (and Action)

Governments are full of data, but it’s insight that drives real change.In this episode of GovComms, David Pembroke joins Garrett Tyler-Parker, Director of Analysis and Insights at Tourism Research Aus...

13 Feb 58min

EP#188: Revisiting 'Leading Quietly: The power of introverts at work'

EP#188: Revisiting 'Leading Quietly: The power of introverts at work'

As we step into 2026, now's the time to ensure everyone's voice is heard.In this episode of GovComms, we revisit host David Pembroke's conversation with Richard Etienne: internal communications expert...

20 Jan 37min

EP#187: Leading Through Uncertainty

EP#187: Leading Through Uncertainty

In an era of constant disruption, government communicators are being asked to lead without all the answers.In this episode of GovComms, David Pembroke is joined by leadership experts Dr Marianne Broad...

16 Des 202559min

EP#186: Stop talking, start listening — the secret to better government communication

EP#186: Stop talking, start listening — the secret to better government communication

What if better communication starts with listening, not telling?In this episode of GovComms, host David Pembroke speaks with Natasha Plowman: a communications strategist, advisor, and founder of Spinn...

18 Nov 202546min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
lydartikler-fra-aftenposten
e24-podden
rss-penger-polser-og-politikk
rss-pa-konto
pengepodden-2
utbytte
tid-er-penger-en-podcast-med-peter-warren
morgenkaffen-med-finansavisen
rss-borsmorgen-okonominyhetene
finansredaksjonen
liberal-halvtime
livet-pa-veien-med-jan-erik-larssen
rss-skravla-gar
pengesnakk
rss-kron-podden
lederpodden
paretopodden
rss-impressions-2