GovComms: The Future of Government Communication11 Nov 2019

EP#46: Emotion at the heart of it all - Discussing the SCARF model, with Nicole Thomson-Pride

Nicole has had a passion for communications from a young age. At 13-years old, she developed a taste for the industry through a work experience placement at CLEO magazine.

Since then, she has completed an undergraduate and postgraduate qualification in the field, and worked in a variety of communication roles across government, the private sector and the not-for-profit space. Her previous workplaces have included the New South Wales Government, Soldier On Australia and Dimensional Fund Advisors.

Today, Nicole works as a professional speechwriter. And she is keenly interested in understanding human cognition, because she believes it’s key to writing speeches that can better influence and persuade.

Nicole also believes that in today’s world, with increasingly complex issues, we need some of the smartest people in the country working in communication... because good communication can help shape and change the world.

Discussed in this episode:

JFK and using cognitive understanding to underpin his greatest speeches
Emotional decision-making at the crux of human beings
Placing audiences in a threat or reward state, using the the NeuroLeadership Institute's SCARF Model®
S: Status
C: Certainty
A: Autonomy
R: Relatedness
F: Fairness
Finding the balance of art and science in communications
The current opportunity for communicators to be creative

Hosted on Acast. See acast.com/privacy for more information.

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(362)

EP#193: Building KPIs leaders can trust with Stacey Barr

Measurement should make our work clearer, not harder. Host David Pembroke is joined by Stacey Barr, a specialist in organisational performance, measurement and evidence-based leadership, to unpack why...

3 Jul 58min

EP#192: When AI moves faster than truth — with Sree Srinivasan

When technology speeds up, trust and truth are put under pressure. Host David Pembroke is joined by Sree Srinivasan, who reflects on what he learnt broadcasting daily from New York during the early da...

28 Mai 47min

EP#191: Storytelling for trust in the AI era

Government comms has shifted from crafting messages to shaping meaning in a fast-moving digital world. Host David Pembroke is joined by Brenda Duran, director of external affairs at LA County’s Justic...

1 Mai 1h

EP#190: Act to Decide — Why Governments Need to Act on AI Now

Governments cannot afford to keep talking about AI as a future challenge when citizens are already expecting better, faster, and more human-centred services. In this episode of GovComms, David Pembrok...

2 Apr 44min

EP#189: The “So What” Problem — Turning Numbers into Insight (and Action)

Governments are full of data, but it’s insight that drives real change.In this episode of GovComms, David Pembroke joins Garrett Tyler-Parker, Director of Analysis and Insights at Tourism Research Aus...

13 Feb 58min

EP#188: Revisiting 'Leading Quietly: The power of introverts at work'

As we step into 2026, now's the time to ensure everyone's voice is heard.In this episode of GovComms, we revisit host David Pembroke's conversation with Richard Etienne: internal communications expert...

20 Jan 37min

EP#187: Leading Through Uncertainty

In an era of constant disruption, government communicators are being asked to lead without all the answers.In this episode of GovComms, David Pembroke is joined by leadership experts Dr Marianne Broad...

16 Des 202559min

EP#186: Stop talking, start listening — the secret to better government communication

What if better communication starts with listening, not telling?In this episode of GovComms, host David Pembroke speaks with Natasha Plowman: a communications strategist, advisor, and founder of Spinn...

18 Nov 202546min