The 100% Funding Model: The foundation for New Story’s team, mission, and vision

The 100% Funding Model: The foundation for New Story’s team, mission, and vision

Before we start the conversation, let us give you a little context: about a month ago, in January 2021, Funraise CEO and Co-founder, Justin Wheeler, put up a relatively controversial post on his LinkedIn page talking about the 100% model. Specifically, he wrote,

"This won't be popular, but the 100% model charities adopt is broken.

At best, it makes a donor feel good about giving to you.
At worst, it perpetuates the idea that overhead spend is bad.

In reality, the reason why nonprofits that have adopted this model are growing fast is that they are spending MORE on overhead, not less."

While Justin stands by that perspective, he also loves open and productive discourse between passionate people, so when Brett and the team at New Story (an awesome team, btw) responded to that post with some solid counterpoints and a suggestion that we bring the discussion here, to the Nonstop Nonprofit podcast, Justin was all about it.

Normally, this is where we'd sum up the episode in a sentence or two, but today we're going to ask that you listen to Justin's conversation with Brett as they discuss his take on the 100% funding model and Brett shares why it's the foundation for New Story's team, mission, and vision. Afterward, Justin would love to hear your take on these ideas—don't be shy! Hit him up on his LinkedIn page or email him directly at justin@funraise.org and get your voice heard!

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