Special Delivery! High-growth content tactics to engage recurring donors

Special Delivery! High-growth content tactics to engage recurring donors

Many nonprofits struggle to deliver meaningful content in a way that engages their donor base. It tracks; you can have the coolest impact story, but if it’s just sitting on your website waiting for donors to come to it, it’s not truly making the impact it was designed for.

If that sounds like something your nonprofit struggles with, this episode is for you! Today, Funraise's Director of Growth Marketing, David Schwab, is talking to David Bowden, spoken word poet and Co-Founder & Executive Director of Spoken Gospel, a nonprofit that has a mind-boggling 50 million-plus engagements of their video, devotional, reading plan, and podcast-based content. They’ve got 151,000 subscribers to their YouTube channel!

We think “holy moly” is an appropriate response.

Plot twist: Spoken Gospel’s entire content creation model relies on lots of listening, not talking. David focuses on building individual relationships based on each member’s unique interests—and it’s paid off in a strong recurring program that responds to Spoken Gospel’s needs and asks alike.

Sure, David’s got the greatest story ever told to guide Spoken Gospel’s nonprofit story, but making the content itself approachable and relevant is key to attracting the type of donor that sticks around for the mission long term. So listen in!

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Episoder(93)

Solving problems or seeking opportunities? Mission-based Appreciative Inquiry

Solving problems or seeking opportunities? Mission-based Appreciative Inquiry

With over 30 years working in nonprofits, Michael Mantel knows a thing or two about sustaining change over a long period of time. And as the President and CEO of Living Water International, an organiz...

24 Okt 202439min

Using Fundraising Intelligence to Modernize Nonprofit Growth

Using Fundraising Intelligence to Modernize Nonprofit Growth

Here at Funraise, we've long known that if only nonprofits were able to harness the power of data, they’d have the world changed in no time at all. In fact, nonprofits that embrace data tools like Fun...

22 Aug 202436min

What makes a visionary leader? Whiteboard.is breaks it down.

What makes a visionary leader? Whiteboard.is breaks it down.

What makes a leader visionary? How is visionary-ness developed and what does it look like in practice?While the concept behind these questions seems nebulous, we’re talking today with someone who has ...

25 Jul 202439min

Identifying Your Nonprofit’s Lane for Scalable Impact

Identifying Your Nonprofit’s Lane for Scalable Impact

When it comes to programming, some nonprofits choose a lane a mile wide and an inch deep while others dive a mile deep and an inch wide. The key is to know which lane your nonprofit thrives in.Today’s...

27 Jun 202435min

Nonprofit accounting from the ground up with Signature Analytics

Nonprofit accounting from the ground up with Signature Analytics

Money, budgets, funding, accounting—all nonprofits know how important these are to the success of programming and impact. But when you're a smaller nonprofit or just starting out, do you really need a...

30 Mai 202433min

Deep-Rooted Innovation with The Farmlink Project

Deep-Rooted Innovation with The Farmlink Project

Nonprofiteers have long known that our strengths lie in our passion for enacting change. More often than not, though, we see an issue and reach for it, only to find that we’re blocked by a lack of tim...

16 Mai 202442min

Bigger Than Philanthropy: Affecting change through alternative funding

Bigger Than Philanthropy: Affecting change through alternative funding

Today, we’re catching up with Francesco Ambrogetti, Principal Adviser of Innovative and Alternative Finance for Children at UNICEF. A champion of innovation in funding and paradigm-shifting change, Fr...

2 Mai 202445min

Partners, Not Projects: Actionable ideas to make space for ethical storytelling

Partners, Not Projects: Actionable ideas to make space for ethical storytelling

After an enlightening interview with Olga M. Woltman of LemonSkies (queue it up next!) left us pondering the role of storytelling in the nonprofit world, we realized that our focus on advanced fundrai...

21 Mar 202444min

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