The Nonprofit's All-In-One Guide to Giving Tuesday and Year-End Email Fundraising Success

The Nonprofit's All-In-One Guide to Giving Tuesday and Year-End Email Fundraising Success

It’s a universal truth that people love to feel special. We all want to feel like we’re an indispensable part of something. It’s also true that each and every one of us has limitations on our time, money, and attention.

So with these realities coexisting, how can nonprofits interact with supporters on a personal level while not draining them of resources? Katelyn Baughan, nonprofit email marketing expert and consultant to Trevor Project, UNHCR, and Amnesty International, has more than a few tactics to share with Nonstop Nonprofit listeners.

As nonprofit fundraisers, you and I are used to feeling pressure to perform. It’s not uncommon for us to be told that without donations—literally our job, btw—our world will be a darker, sharper place. Katelyn’s antidote emphasizes speaking up during quieter moments, making magic happen in the harsh light of a screen, and elevating everyone’s experience through innovation.

So whether you’re in the thick of your busiest time of year or you’re a year-in-advance planner, Katelyn’s advice in this episode will help you use email to scale impact, retain donors, and align your communications—all while reminding you that you, too, are essential to our brighter tomorrow.

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Episoder(93)

Solving problems or seeking opportunities? Mission-based Appreciative Inquiry

Solving problems or seeking opportunities? Mission-based Appreciative Inquiry

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Using Fundraising Intelligence to Modernize Nonprofit Growth

Using Fundraising Intelligence to Modernize Nonprofit Growth

Here at Funraise, we've long known that if only nonprofits were able to harness the power of data, they’d have the world changed in no time at all. In fact, nonprofits that embrace data tools like Fun...

22 Aug 202436min

What makes a visionary leader? Whiteboard.is breaks it down.

What makes a visionary leader? Whiteboard.is breaks it down.

What makes a leader visionary? How is visionary-ness developed and what does it look like in practice?While the concept behind these questions seems nebulous, we’re talking today with someone who has ...

25 Jul 202439min

Identifying Your Nonprofit’s Lane for Scalable Impact

Identifying Your Nonprofit’s Lane for Scalable Impact

When it comes to programming, some nonprofits choose a lane a mile wide and an inch deep while others dive a mile deep and an inch wide. The key is to know which lane your nonprofit thrives in.Today’s...

27 Jun 202435min

Nonprofit accounting from the ground up with Signature Analytics

Nonprofit accounting from the ground up with Signature Analytics

Money, budgets, funding, accounting—all nonprofits know how important these are to the success of programming and impact. But when you're a smaller nonprofit or just starting out, do you really need a...

30 Mai 202433min

Deep-Rooted Innovation with The Farmlink Project

Deep-Rooted Innovation with The Farmlink Project

Nonprofiteers have long known that our strengths lie in our passion for enacting change. More often than not, though, we see an issue and reach for it, only to find that we’re blocked by a lack of tim...

16 Mai 202442min

Bigger Than Philanthropy: Affecting change through alternative funding

Bigger Than Philanthropy: Affecting change through alternative funding

Today, we’re catching up with Francesco Ambrogetti, Principal Adviser of Innovative and Alternative Finance for Children at UNICEF. A champion of innovation in funding and paradigm-shifting change, Fr...

2 Mai 202445min

Partners, Not Projects: Actionable ideas to make space for ethical storytelling

Partners, Not Projects: Actionable ideas to make space for ethical storytelling

After an enlightening interview with Olga M. Woltman of LemonSkies (queue it up next!) left us pondering the role of storytelling in the nonprofit world, we realized that our focus on advanced fundrai...

21 Mar 202444min

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